Samsung and Microsoft have extended their partnership to bridge the gap between Android and Windows, enabling them to rival Apple’s functionalities. The strengthened partnership, announced at Samsung’s Unpacked 2019 event, was unveiled alongside the Galaxy Note10. Straight out the box, users will be able to use Microsoft’s ‘Your Phone’ app to sync text messages between […]
Snapchat’s Instant Create tool, which enables advertisers to create vertical video ads on Snapchat more quickly and easily, is officially live. Snap co-founder and CEO Evan Spiegel trailed the tool on last week’s Q2 earnings call when he said: “Just this month, we started testing our new Instant Create onboarding flow, which generates ads for businesses […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the launch of its new planning methodology, Pando Planning. The launch of Pando Planning comes at a time when brands are demanding media strategies informed by robust first-party data insights, enabling them to reach audiences where they actually consume media. This planning approach delivers greater efficiency and value for clients and […]
ByteDance, the Chinese social media firm which is home to TikTok, has confirmed its plans to develop its own smartphone, months after it was reported that the project existed. The device will be developed as part of a deal with Chinese phone maker Smartisan, which had already had plans to develop the device before ByteDance got […]
Global communications software provider IMImobile PLC, announced that it has conditionally agreed to acquire 3Cinteractive Corp (3C), a private US, cloud-based mobile customer engagement platform company. This will see IMImobile acquiring complementary product capabilities and a new blue-chip customer base in North America. “We are delighted to announce the acquisition of 3Cinteractive and look forward to bringing our […]
Salesforce has joined forces with Alibaba to reach customers in mainland China, Hong Kong, Macau, and Taiwan. The partnership sees Alibaba become the exclusive provider of Salesforce in the regions, while Salesforce becomes the exclusive enterprise customer relationship management (CRM) product suite sold by Alibaba. The products that Salesforce will bring to customers through the […]
eBay has agreed to buy a 5.5% stake in eCommerce marketplace Paytm Mall in a renewed attempt by the San Jose, California-based company to grab a foothold in India’s fast-growing and intensely competitive online retail market. The companies did not disclose the value of the transaction in a joint statement on Wednesday. eBay and Paytm Mall also […]
Out There Media (OTM) has created a new division to help deliver humanitarian campaigns worldwide via its platform Mobucks. The platform is said to be connected to mobile network operators globally. ‘Out There Impact’, the newest division’s mission is to improve people’s lives via mobile technologies. It aims to do this by facilitating and fostering mobile […]
Dentsu Aegis Network (DAN) has strengthened its data and analytics capabilities with the acquisition of a majority stake in Indian data firm Ugam. Ugam will now sit alongside Merkle, DAN’s in-house performance marketing agency, providing the latter with the requisite scale as well as establishing a platform for shared analytics services. To cement the transition […]
Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper-personalized, real-time experiences and meaningful customer engagement across all channels and stages of the customer lifecycle. Formed in […]