UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research. The figure represents a possible increase on last year, when IMRG reported that £1.39bn was spent online, not including Amazon or other marketplaces. The research from Salmon, […]
Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]
It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers. While consumers have flocked to WhatsApp and Facebook Messenger, the text message is positively thriving in the business world. SMS remains a key tool for customer […]
Black Friday 2017 is heading toward being the biggest mobile shopping day so far, as increased time spent in-app leads to more dollars spent across the retail spectrum. Total time spent on shopping apps on Android devices is set to grow by over 45 per cent in the US from the two years prior, according […]
Google is attempting to win over Black Friday shoppers with a new search function that will allow them to see how busy shops and other popular destinations are in real-time. When users search for a shop on Black Friday, Google will deliver a status update, such as “a little busy”, and information about how long […]
Thanksgiving Day brought in a record $449m (£361m) in revenue from mobile devices between midnight and 5pm ET, an increase of 58.6 per cent over 2015. Smartphones accounted for $322m of that figure, while tablets banked $127m. The report from Adobe, based on aggregated and anonymous data from 21bn visits to retail websites in the […]
This Black Friday, Wal-Mart is going digital. The world’s largest retailer recently said that its website will kick off its online Black Friday sale three hours earlier than 2015, at 12:01 a.m. Eastern Thanksgiving Day. That’s hours before its in-store doorbuster deals begin at 6 p.m. that evening. This is just the second year that Wal-Mart […]
According to Survey Monkey, Amazon saw app usage skyrocket on Prime Day. Amazon’s mobile app saw its usage increase by 35% last week, thanks to an influx of consumers wanting to cash in on Prime Day deals on July 12, according to new data from Survey Monkey. The e-commerce giant debuted Prime Day last year as […]