Nike launched its anticipated new Nike+ app, which gives athletes personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place, as only Nike can do. Nike also announced that it will open its first digital studio in NYC, focused on accelerating the company’s digital connection […]
Austrian sweet brand Pez, famous for its iconic dispensers, has partnered with AR firm Zappar to enable consumers to interact with PEZ characters via AR experiences in the new PEZ Play app. When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear […]
Arsenal has become the first Premier League club to launch an app aimed specifically at young supporters as it looks to boost engagement and loyalty and give kids another reason to support the club. The app is part of a growing focus at the club on its so-called ‘Junior Gunners’ – those aged between 0 and […]
Lilly Pulitzer is designing four complimentary beach wedding-themed filters featuring its signature prints for WeddingWire users, demonstrating how marketers can up the ante with their Snapchat strategies by inserting themselves into consumers’ most photo-worthy special occasions. The resortwear retailer is throwing its hat into the Snapchat marketing ring by rolling out four free exclusive filters […]
If you thought you’d seen every Pokémon Go accessory possible, think again. We present to you: Pokémon Go-enabled sneakers! The idea, which is still a concept at this stage, was created by New York-based start-up Vixole, a company working on “smart sneakers” with embedded LED displays and sensors. On Vixole’s website, the smart sneakers are […]
The 2016 Summer Olympic Games, taking place August 5 to August 21, are almost upon us. Like most tech companies and just as in past years, Google is adding features that help viewers find content and information related to the events. This year, Google Search, YouTube, Google Maps, and Google Trends are all getting some […]
The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format. The paper already offers 360 degree through its designated app, NYTVR, which can be viewed either using the Google cardboard viewing set, or on the […]
Virgin America has just launched its app, and along with the usual flight booking, online check-in and digital boarding pass features, the smartphone app links to curated playlists on Spotify, themed around your destination. The playlists span a wide range of genres, with most cities boasting multiple choices, so for New York you can either […]
Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalised recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches. Zagat is attempting to stake a stronger claim in the competitive restaurant recommendation market by placing a bigger focus on […]
London Drugs has launched a new Photolab app that allows free and easy upload and printing of photos direct from a mobile device and social media accounts. “The Photolab app was designed to satisfy Mobile Phone and Tablet users’ growing appetite for easy mobile printing from their personal devices while they are in “the moment” […]