Chatsuite, the market’s most comprehensive Chat Marketing Platform, announced today the launch of the first chatbot platform for agencies, a tailored system unique to large agencies that will allow them to effectively scale chatbot capabilities across a large number of client campaigns. While large agencies are expected to manage digital and social activities for their […]
MyHyundai App Offers Convenient Vehicle Management for Owners on the Go. Hyundai is debuting a new mobile app for owners called MyHyundai with Blue Link. The new app integrates services currently available in the previously separate Blue Link and Car Care mobile apps. This MyHyundai app makes it even easier for customers to access Blue […]
During its developer conference this year, Google announced two new apps designed to take on incumbents in video calling and chat: Duo and Allo. Perhaps the fastest and most accurate way to describe Duo is as a cross-platform FaceTime competitor. Duo’s pitch is that it’s simple and will work on both iOS and Android, even […]
Philadelphia is the leading brand in the cream cheese category in Brazil. Its campaign promotes cooking therapy: the moment when your friends gather around the stove and make special memories while cooking. To establish that purpose, the Mondelez brand needed a recipe app, teaching fans how to prepare recipes with the cream cheese. Since there […]
Heineken is the best selling European beer among US soccer fans, and soccer is a growing sport in America. The brand’s Soccer Is Here campaign, where Heineken compares its own history in the US to the rise of football, talking about everyone saying its name wrong in the beginning and how it gradually earned people’s […]
Snapchat has revealed a new interactive ad unit in Australia, launching with Universal Pictures and Maybelline. The ad format was released for Cannes Lions in June this year but it is the first time it has been available Down Under. Like a regular ad, they begin with a full screen video that plays with sound […]
The app, developed by messaging bot platform Dexter, aims to inform young voters of Trump’s divisive opinions Donald Trump’s positions change so often that the simple task of asking, “Wait, did he really say that?” can be exhausting. Agency SS+K and messaging bot platform Dexter have brought his most hurtful, damaging, and hate-filled messages into […]
In oder to get a 10% discount on the company’s products, people could go to any of But’s 200 stores in France, snap a screenshot from the game in store and show it at the Checkout. The first two customers in each of the stores who also tweeted their pictures using the hashtag #butattrapezlestous (‘But […]
PepsiCo is the first to partner with Twitter for its promoted sticker launch as the next leg in the consumer packaged goods marketer’s Pepsimoji campaign, which is populating the physical and digital realms with millennial-friendly symbols. The promoted Twitter stickers will allow users to connect with Pepsi by incorporating marketed content within their own photos, […]
Ad tech firm The Trade Desk has partnered with Spotify, Triton Digital and AdsWizz in order to bring fully programmatic digital audio inventory to its customer base. With more consumers than ever before accessing streaming audio via their mobile device, digital audio is a growing channel for advertisers, and programmatic buying can give marketers access […]