Mobile marketing agency MobiBlue has launched a multichannel mobile marketing program for small business that includes a free custom mobile app. “You can’t overstate the importance of mobile,” said MobiBlue Founder and CEO Cliff Story in a statement. “Back in the early 90s, businesses didn’t foresee how the internet would alter the landscape. Now history […]
Tinder has hit number 1 in the App Store’s top grossing category for the very first time. Claiming top spot in the App Store likely has to do with the global launch of Tinder Gold, which lets users see who has liked them without swiping at all, among other premium features. Tinder’s initial foray into […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
A mobile multiplayer strategy game based on Robert Kirkman’s “The Walking Dead” comics — not the cable TV show — is now available to swarm over your smartphone. “The Walking Dead: March To War,” from games developer Disruptor Beam, adopts the visual style of the Kirkman comics from Skybound Entertainment. The role-playing game is set in the futuristic […]
Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]
Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB). More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first […]
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign. JOB TODAY – an app specialising in matching candidates with employers in the retail, hospitality and service industries within a 24-hour period – is calling for […]
Truecaller have announced that the company achieved a record 200 million impressions in a single day in India, thus registering a 300 percent growth in its in-app advertising platform in one year. Meanwhile, real estate on Truecaller appreciated to the extent that over 70 percent of existing advertisers decided to continue to invest in Truecaller’s mobile […]
Popular weather app AccuWeather has been sending geolocation data to a third-party firm which uses location data to help publishers and media companies generate more money via accurate mobile audience segments. According to Verify.ly founder Will Strafach, when users accept location requests from the iOS version of the app they are also granting access to their location […]
LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]