Motive Interactive, the global app marketing company focused on turning high-quality users into lifelong customers, announced the launch of its new retargeting capabilities to further help brands streamline their ability to target and reactivate users across user channels and touchpoints. In support of the platform expansion, the company has appointed former VP at InMobi, Beatrice […]
Snapchat is reportedly planning to launch its first developer platform, Snapkit, according to unnamed sources. The test version of the platform indicates it will let other apps offer a “login with Snapchat” option, similar to a feature offered by Facebook and Google. Snapkit would let software designers integrate their apps with Snapchat’s Bitmoji avatars and […]
Slack, a collaboration hub for the modern workplace, in line with its first ever developer conference, Spec, will be announcing a range of new features, revealing the latest Slack Fund investments, as well as unveiling the fastest growing app integrations across the UK. The fastest growing app integration for Slack users, in UK in 2018, […]
Google kicked off its annual I/O developer conference with a barrage of announcements that show how artificial intelligence (AI) will give its next Android mobile operating system the ability to learn how people use their phones to make calls, schedule their day, listen to music, book tickets and read news. Android P will have augmented […]
Smaato, an advertising platform for mobile publishers and app developers, announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners with access to Amazon’s Transparent Ad Marketplace inventory. In response to publisher requests, Smaato is one of the first mobile ad exchanges to participate. Through a server-to-server integration, publishers using […]
Google removed over 700,000 apps from the Play Store for violating its policies in 2017, representing an increase of more than 70 per cent in apps taken down compared to the year prior. According to the tech giant, 99 per cent of apps with abusive contents were identified and rejected before anyone could install them […]
With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetisation. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony. The report looked at top mobile […]
Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]