YouTube claims to reach 80% of all Internet users across age-groups in India

YouTube claims to reach 80% of all Internet users across age-groups in India

With the increasing penetration of smartphones, data becoming affordable and ever-growing availability of content, 80 percent of internet users across all age-groups in the country are accessing YouTube, according to Google India. The Google-owned company highlighted how YouTube is associated with India’s internet growth story at the “Brandcast 2018” event as it celebrated its 10th […]

Uber’s Southeast Asia operations acquired by competitor Grab

Uber’s Southeast Asia operations acquired by competitor Grab

Following weeks of speculation, Uber has sold its business in Southeast Asia to Singapore-based rival Grab. The deal will net Uber a 27.5 percent stake in Grab, while Uber’s CEO Dara Khosrowshahi will join Grab’s board. It’s said to be the largest acquisition by a Southeast Asian firm. Grab, meanwhile, will take over Uber’s operations […]

TotallyAwesome launches influencer incubator program for kids in Australia

TotallyAwesome launches influencer incubator program for kids in Australia

Kids’ digital media platform TotallyAwesome has announced the launch of an incubator program for aspiring young YouTubers in Australia. The TotallyAwesome Squad is a hand-picked club of content creators who inspire others to create, imagine, express, and share their creative ideas within a global social community of like-minded kids under 13 years old. Each week, […]

Amazon closing the gap on Flipkart in India, says Forrester

Amazon closing the gap on Flipkart in India, says Forrester

The battle between e-commerce companies Amazon and Flipkart in India continues to intensify as Amazon is now closing the gap on Flipkart, according to Forrester. Flipkart raised $2.5 billion from Softbank in 2017, bringing its total funding to $6bn to date and competing with Amazon, which committed $5bn to India for market share. After surpassing […]

Foodpanda India is holding a virtual food festival

Foodpanda India is holding a virtual food festival

Online food marketplace Foodpanda India is hosting its first virtual food festival – What The Feast (WTF). The show will go on till the Good Friday long weekend (April 1st 2018) nationally. The festival brings together a plethora of special menus, discounts and offers from top restaurants across the country, like Cafe Coffee Day, Faasos, […]

Nielsen makes retail push with VR store simulation

Nielsen makes retail push with VR store simulation

Nielsen held a global launch event in Singapore for a new Smart Store offering, which aims to help retailers and manufacturers understand shopper behaviour and uncover the “moment of truth”. Regardless of the store format, Nielsen claims the offering will allow marketers to measure, evaluate, and optimise a range of retail strategies that impact sales […]

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

Australia’s online advertising industry records $7.9 billion revenue in 2017, according to IAB and PwC report

The online advertising industry in Australia recorded a seven percent increase in revenue in 2017, with total revenue reaching $7.9 billion. Search and directories took top position for all categories, recording a five percent growth to reach $3.6 bn, which is 45% of all advertising dollars spent in Australia. Coming in second was general display, […]

Twitter unveils new APAC sports streaming deals

Twitter unveils new APAC sports streaming deals

Social media giant Twitter has announced nine new premium video sports content partnerships to enhance its offering in the Asia-Pacific region. Twitter has signed agreements with golf’s Asian Tour, pay-TV broadcaster Astro Malaysia, online soccer platform BallBall, global sports network Eleven Sports, cable network Fox Sports Asia, the International Table Tennis Federation (ITTF), Indonesian broadcaster […]

1 3 4 5 6 7 17