Samsung has launched The Official App of the PyeongChang 2018 Winter Olympic Games, the South Korean company has announced. This app was created in partnership with the IOC — the International Olympic Committee — as well as the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games. Samsung describes its Olympics offering as […]
Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]
You’ll soon be able to pay for your oBike rides using Grab’s mobile wallet, GrabPay, thanks to a memorandum of understanding (MoU) announced on January 22 between the two technology companies. As part of the partnership, oBike will integrate GrabPay into its mobile app. As part of a number off new joint initiatives to be […]
Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into China, Downy introduced: Scent by Downy. Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, the Procter & Gamble-owned brand found a way to communicate and introduce these scents in one […]
Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story. For those not well-versed in Chinese New Year traditions, the reunion dinner is one of the most important parts of one of the biggest celebrations in the Chinese calendar. For […]
Google has yet more news from China after the U.S. search firm announced a patent cross-licensing agreement with Chinese tech giant Tencent. The terms were not disclosed, but Google said the tie-in with Tencent, which is valued at over $500 billion, covers “a broad range of products and technologies” and is “long-term.” The two firms […]
Chinese ride-sharing giant Didi Chuxing launched a bike-sharing platform within its mobile app on Wednesday. Riders in Beijing and Shenzhen can use two popular shared bikes companies, Ofo and Bluegogo, via Didi’s latest version of the app, with no deposit required for riding Bluegogo bikes. Didi is an investor in Ofo, and it announced last […]
Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]
India downloaded more apps than the US in 2017, a new report by app analytics provider App Annie has revealed. Riding on increased smartphone penetration and dirt-cheap 4G data access, India accounted for nearly 58 billion of the world’s 175 billion app downloads in 2017. Only China, the world’s largest internet market, is ahead with […]
Big Bazaar, one of the leading hypermarket chains from Future Group, has for the first time created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to transform […]