YouTube Go, an official Android app designed to minimize data usage, is now available in 130 countries. The app launched in India last year, and is designed for people in locations with poor-quality or very expensive mobile data connectivity. Users can either watch a whole video in the app, or download it to their device […]
Google removed over 700,000 apps from the Play Store for violating its policies in 2017, representing an increase of more than 70 per cent in apps taken down compared to the year prior. According to the tech giant, 99 per cent of apps with abusive contents were identified and rejected before anyone could install them […]
WhatsApp has launched a separate app designed for use by small businesses to more easily connect with customers. WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were […]
Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data. The company, which claims 100 million users on its platform, has been working for […]
Japanese electronics company Panasonic has been working with both Amazon and Google to bring their respective virtual assistants to in-car infotainment systems. The company’s vehicle division announced – at the Consumer Electronics Show (CES) – that it had upgraded its Skip Generation (SkipGen) IVI platform to Android 8.1 Oreo, giving the system access to Google […]
UC Browser, a mobile browser owned by Chinese e-commerce giant Alibaba Group, has become more popular than Google’s Chrome in some of Asia’s fastest-growing markets, according to the Wall Street Journal. Citing data from web analytics firm StatCounter, the paper reported that millions of people in India, Indonesia and other emerging markets getting online for […]
Consumers spent $196 million on apps, in-app purchases and subscriptions on Christmas Day 2017 across the App Store and Google Play, according to new data from Sensor Tower. The report, while excluding Android revenue in China, represents a 12.3 percent increase over 2016’s spending of approximately $174 million. That speaks to a still-growing market for […]
Smaato, a global real-time advertising platform for mobile publishers and app developers, announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to transact on viewable, in-app impressions across mobile video, interstitial and banner ad formats. Furthermore, through the IAB Tech Lab’s […]
The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact, new research from Return Path found that more than half of emails worldwide […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Googlemaintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp. The top ten most relevant brands are: […]