Telefónica’s programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq. The investment has been driven by Axonix’s scale and diversification strategy and will give the Spanish telecoms company a wealth of data to better target consumers. Statiq launched in 2013 and has built a portfolio of partners ranging from demand side platforms […]
E-commerce site Alibaba took 40.3 percent of all money brands spent on mobile advertising in China in 2016, equivalent to $11 billion, according to new figures. Search engine Baidu received almost 20 percent of mobile ad spend last year ($5.5 billion), while social network Tencent got 11.6 percent ($3.2 billion), according to online reports from […]
Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]
Smaato launches the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory across the Smaato exchange. What used to be a manual process is now automated, giving the global, real-time mobile monetization platform’s 450+ demand partners increased access, more control and dramatically higher inventory and […]
Have banner ads outlived their usefulness? Research has shown that mobile users skip over all types of display ads, banner ads included, without thinking very hard about them. Unfortunately for digital advertisers in Asia-Pacific, banner ads account for the vast majority of mobile ads served to users, according to mobile analytics company Vpon. The firm […]
Mobile advertising platform InMobi and Vietnam-based mobile-specialist agency Moblaze have formed an exclusive partnership aiming to rapidly scale both the use and creative quality of mobile advertising in Indochina. Moblaze becomes the exclusive representative for InMobi in all of Moblaze’s markets, including Cambodia, Laos and Myanmar. “But given Vietnam is the largest of all with […]
Mobile ad mediation and video advertising exchange AerServ has launched an open call auction technology for mobile publishers and app developers to deal with the increasing advertiser demand of header bidding. OpenAuction, available to publishers on the AerServ inventory management and ad serving platform, is said to enable publishers and developers to make simultaneous calls […]
Mobile utility and content app developer, Cheetah Mobile Inc., launched Cheetah Ads, its newly rebranded mobile advertising business. Cheetah Ads unifies Cheetah Mobile’s strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment. Formerly known as Cheetah Ad Platform, […]
Vpon Big Data Group, Asia’s leading big data ad tech company, releases the “2016 APAC Mobile Programmatic Advertising Statistics and Trends Report,” unveiling the mobile insight and user behaviour of Greater China tourists and comprising tourist behavioural differences between away and in home country. A real case of American Express (AMEX) is included to demonstrate […]
iMobMedia announced it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators. The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences. “These new data-driven mobile advertising solutions offer […]