Vpon Big Data Group, Asia’s leading big data ad tech company, releases the latest Hong Kong mobile advertising data report shedding light on the mobile behaviour of Mainland Chinese and Taiwanese tourists when traveling in Hong Kong. The HongKongers’ mobile user behaviour pattern and mobile market in Hong Kong are also covered. The report reveals […]
The Media Rating Council (MRC) has issued the final version of its Location Based Advertising Measurement Guidelines, developed in collaboration with the Mobile Marketing Association and IAB. The guidelines, which were previously available for public comment in draft form, serve as industry-wide guidance on how the effectiveness of digital location-based ads should be rated, and […]
Kodak has joined forces with Imperial Leisure to take to the streets of London with a custom charger as part of a stunt ‘wiping’ people’s mobile phones. The experiment, a collaboration between the creative agency and the Kodak Moments app, revealed how people react when their phones are wiped by mistake. Promoting the fact that […]
US doughnut company Dunkin’ Donuts has become the first brand to partner with Waze, a Google-owned traffic and navigation app, for its ‘Order Ahead’ feature. Through the partnership, members of Dunkin’ Donuts DD Perks rewards program will be able to order their favourite Dunkin’ Donuts products by connecting to its mobile ordering feature through the […]
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois. Blis Futures will group like data sets and identify patterns, such as time, in order to predict […]
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales. Read, who was previously head of trading at Mobsta, will oversee TabMo’s commercial strategy as the company continues to grow its UK customer base. Prior to joining Mobsta, which specialises in location targeting and […]
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]
Beginning March 23, Facebook is rolling out a new mobile shopping ad format globally, along with a new metric to measure the number of outbound clicks each ad receives. Known as Collection, the format consists of a photo or video set above four clickable product images. The images can be arranged automatically based on Facebook […]
Lionsgate UK has launched an OOH campaign for the new SABANS Power Rangers movie featuring Snapchat’s Snap to Unlock feature on the posters, the first time a film advertiser in the UK has done so. The campaign has been planned and executed by Carat and Posterscope. Running on London Underground sites with wifi, the campaign will […]
Facebook has announced its entry into header bidding with a partner-first approach that will open its Audience Network to web publishers working with six major ad-tech players. The company confirmed on March 22, that header bidding will available to mobile web publishers via its partnership with six adtech companies – Amazon Publisher Services, AppNexus, Index Exchange, […]