Mobiquity Networks, a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising and wholly owned subsidiary of Mobiquity Technologies announced a platform partnership with Respario. Respario Digital Advertising Group is a full-service solution provider of digital out of home experiences. Since 2005, Respario has assembled a portfolio of strategic tools and resources that […]
Snapchat has rolled out self-serve shoppable ads to all advertisers, as it looks to up its eCommerce revenues with a multitude of updates. The move shows the company is increasing both the sophistication and utility of its Snap ads vertical formats for potential brand partners, removing friction in the process. Having launched shoppable AR lenses in April, […]
Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorised Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App […]
Denim, one of the most intelligent mobile marketing platform for financial services, announced the launch of Smart Campaigns, the first solution for automatically testing and optimising mobile advertising across local markets. With the launch of a single ad campaign through the Denim platform, Denim’s customers now have the capability to test campaign variables, such as audiences […]
Easy Visual has launched Banners App – a mobile application that shows targeted banners ads to users when they unlock their smartphones. Recent Boston Consulting Group research indicates that consumers spend 25% of their total offline and online media consumption time on mobile phones. However, advertisers spend only 12% of their budgets on mobile ads. Mobile advertising […]
Facebook is rolling out ads globally within its ephemeral Stories service, with Deliveroo, Pure Gym, TransferWise and KFC among the first brands to invest in the format. Facebook has been testing ads in Stories since April – which lets people upload pictures and videos that disappear within 24-hours. According to Facebook, some 300 million people tune into Facebook […]
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts, published on September 24. Over this period, total spending will increase from US$86bn to US$109bn on paid search, and from US$48bn to US$76bn on social media. […]
Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first, six-second video ad format is compatible alongside other Xaxis video products and, according to the company, enables advertisers to reach 27m UK consumers in a […]
Alibaba has built on its partnership with the International Olympic Committee (IOC) as official cloud service provider by launching a new broadcasting solution for the Olympic Broadcasting Services (OBS) through its cloud computing division. It was announced on September 19 on stage at Alibaba’s cloud computing conference in Hangzhou by Simon Hu, senior vice president […]
New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]
