Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
Following the recent news that Instagram has continued its trial of hiding likes from users, A comment from Adam Williams, CEO of Takumi, the leading Instagram influencer marketing service. “We wholeheartedly support platforms investigating ways to promote better mental health. We think it’s crucial that Instagram is taking this issue seriously and hiding likes on posts could go […]
Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this […]
Baidu and Snap Inc. announced the renewal of their sales partnership, which first began in May 2017. The agreement authorises Baidu to act as Snap’s representative to advertisers in Greater China, Japan and South Korea. Through this partnership, advertisers in these countries can leverage Snapchat’s robust global reach and highly engaged community to grow their […]
Tremor Video DSP, a leading programmatic video platform, and Cuebiq, a next generation location intelligence and measurement company, have announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for […]
Mobile technology provider Cloudbanter has announced a new partnership with L&T Technology Services (LTTS), a leading global pure-play Engineering and Development services company, effective immediately. LTTS will become a sales and implementation partner globally for Cloudbanter and play a key role in distributing its innovative technology which monetizes and personalizes mobile messaging, apps and phones on […]
Facebook has announced that its Stories platform has 150 million daily active users, and that it’ll begin testing ads on Stories in the US, Mexico and Brazil. The video ads are 5 to 15 seconds long, and users have the option to skip them. Facebook can automatically reformat ads on the News Feed with borders […]
In-app ads were more effective than web ads in driving increases in store visits last year, per a study by location intelligence firm Cuebiq. Its analysis indicates that in-app ads generated gains in foot traffic of as much as 19%-49%, compared with 10%-33% for web ads in 2017. Brands spent an average of $23.05 in […]
People that use their phone or tablet while watching TV are more likely to follow up on a TV advert, contrary to what is believed within advertising circles. Viewers using a device while watching TV are 75 per cent more likely to actually follow up on an ad, according to research from MediaCom and ViewersLogic. […]
Snapchat viewers are seeing a new type of ad—ones they have to watch. On Monday, the first forced-view ads, meaning they can’t be skipped, started popping up on the app, promoting movies like “Deadpool” and “Adrift” and products such as Samsung’s Galaxy S9 and Snapple. After basing its initial ad business on an entirely voluntary […]