S4M links up with Adsquare for real-time store visit measurements

S4M links up with Adsquare for real-time store visit measurements

Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores. The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise […]

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora to acquire digital audio ad tech firm AdsWizz for $145m

Pandora is set to acquire digital audio ad technology company AdsWizz for $145m in an effort to bolster its advertising revenues. The deal is expected to close in the second quarter of 2018 and is subject to customary closing conditions and regulatory approval. Pandora agreed to pay $145m in a combination of cash and stock, […]

Video ad tech firm Teads registered a record 53% top line growth in 2017

Video ad tech firm Teads registered a record 53% top line growth in 2017

Teads, the top video advertising marketplace in the world, today announced record results for 2017, reporting a revenue of $317 million representing a 53 percent organic growth year-over-year (YOY). The Altice-owned company enjoyed an even faster growth than the previous year (45 percent YOY growth in 2016). The company was EBITDA-positive for the fifth year […]

Twitter tests integration with outside ad-buying platforms

Twitter tests integration with outside ad-buying platforms

Twitter wants to be the easiest place for brands and agencies to buy ads in social media. According to advertisers who have been briefed about its plan, Twitter is seeking to embrace programmatic ad technology in a way that its more-closed rivals have avoided, by building pipes to connect its ad inventory with outside buying […]

Placed now offers open-source mobile location data for businesses

Placed now offers open-source mobile location data for businesses

Placed, a location-based ad tech firm that Snap Inc. bought in 2017, is making its analytics platform available to the public at no cost, according to an announcement. By making its Placed Insights service open source, the firm is letting more brands and agencies use mobile marketing tools that were previously only available to bigger […]

Inskin Media becomes first ad tech to receive the IAB “Gold Standard”

Inskin Media becomes first ad tech to receive the IAB “Gold Standard”

Inskin Media has become the first ad tech company to achieve certification for the IAB UK’s Gold Standard, the initiative designed to raise standards in digital advertising and address the key issues facing the industry. The seal confirms that Inskin’s ad practices have met the Gold Standard’s three criteria: reducing ad fraud by implementing the […]

JW Player and SpotX ink video header bidding agreement

JW Player and SpotX ink video header bidding agreement

Network-independent video platform JW Player has launched Video Player Bidding, a header bidding solution for video with SpotX, the video advertising and monetisation platform for publishers, as its exclusive partner for 12 months. The company said Video Player Bidding is purpose-built for digital video to greatly reduce latency and improve monetisation with just one click. […]

SpotX and Smartclip merger promises unified ad tech platform

SpotX and Smartclip merger promises unified ad tech platform

Video ad serving platform SpotX has set aside its differences with fellow video advertising platform Smartclip to form a single global company operating under a joint management team. The merger will see creation of an ad tech powerhouse operating under the SpotX brand capable of providing over 1,000 broadcasters and digital publishers with the tools […]

Clinch for Facebook enables marketers to personalize videos

Clinch for Facebook enables marketers to personalize videos

Creative technology company Clinch has announced the launch of ‘Clinch for Facebook’, a video personalization engine built specifically for the social network, as well as for Instagram. Clinch for Facebook allows for rapid A/B testing of creatives and generates personalized campaigns at scale (both video and display) using unique Facebook formats such as Canvas, Collections and Instagram Stories. […]

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern Acquires Adphorus to Accelerate Facebook Adoption for the Travel Industry

Sojern, the global demand engine for reaching travellers, announced it has acquired Facebook and Instagram Marketing Partner (FMP) Adphorus, the leading FMP specialising in custom advertising solutions for travel brands. According to Sojern CEO Mark Rabe, interest in Facebook marketing solutions has grown dramatically as the global travel sector continues expanding and marketers look for […]