Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published on July 17. Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016. This increase will be driven by a 35% increase in viewing on mobile devices (smartphones […]
TUNE, one of the global leader in mobile marketing solutions, announced the release of tunebot, the first chatbot built specifically for the mobile marketing industry. Tunebot, available within the popular team messaging service Slack, is designed to enable TUNE customers to quickly and easily interact with marketing and advertising data such as quickly looking up reports […]
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue on July 7. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies. Mobile display continues […]
The increase in mobile advertising spend is contributing to a decline in ad viewability levels, according to the latest quarterly benchmark report from ad verification company Meetrics. While mobile advertising has recently helped the UK’s digital ad spend surpass the £10bn mark for the first time, other forms of digital advertising are now showing signs […]
Netflix added 1.42m streaming subscribers in the US and 3.53m elsewhere in the first quarter of 2017, slightly shy of the 1.5m (US) and 3.7m (rest of the world) it had previously told analysts it expected to add. Even so, the company is on track to reach 100m subscribers by the end of Q2. It […]
Mobile ad spend in India is set to grow 85 per cent year-on-year, according to eMarketer forecasts – but it remains far outweighed by more traditional ad channels. Mobile is predicted to hit $460.1m (£375m) in 2017, 5.8 per cent of the country’s total ad spend and 38 per cent of digital overall, set to pull […]
Technology and market research company Forrester forecasts digital media spending will increase to $118bn by 2021, but it projects this spending will slow overall as marketers emphasize brand experiences over volume-based advertising strategies and budgets are reallocated to reflect this trend. That’s according to Forrester’s latest US Digital Marketing Forecast. “We are seeing a shift […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]
Mobile advertising has become the largest part of the digital advertising pie. According to a report by InMobi, mobile video advertising is taking off as there was a 200% growth in video ad consumption. As a result, in 2016, there has been a 150% growth in mobile video ad spends. It is the fastest growing […]
Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]