Gimbal announced that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company. The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal […]
Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital smart screens mounted to existing rideshare vehicles, is already proving to be a […]
Mintegral, a leading AI-driven, programmatic and interactive advertising platform, launched its new self-service offering called the “Mintegral Advertiser Ad Platform,” for European and US advertisers targeting customers in China and APAC region. This new self-service platform enables advertisers to create, target, track and manage their own campaigns all by themselves, harnessing approximately 900 million data points captured […]
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched June 7 that uses carrier data to verify mobile audiences on a pre-bid basis. Marketers are shelling out for bad targeting and it’s akin to flushing their budgets down the toilet, […]
Adverty, the next generation advertising platform, has today announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type […]
News Corp announced the launch of News IQ, a new advertising platform with an audience of over 140 million in the United States. This marks the first time that News Corp has integrated all of its collective first-party data, premium media properties and data science tools into one unified advertising solution. News IQ will give […]
Pixalate recently released the latest version of their Mobile Sellers Trust Index where they rank the top mobile platforms in programmatic advertising, and AdColony was number one on the list, rising three spots from the last ranking. As mobile advertisers increasingly turn to programmatic ad buying, the issue of trust comes up frequently. Advertisers and agencies want partners […]
InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native […]
Cheetah Mobile, a leading global mobile app developer, has appointed video inventory management platform, SpotX, to help monetize video in its global suite of apps on iOS and Android devices. With over 600 million monthly active users worldwide, Cheetah Mobile shifted focus from utility to content apps with its acquisition of the popular news app, News Republic, […]
I know how exciting advertising tech is. I can sense your wavering trepidation at reading about anything advertising related. On the other hand, this is about emojis as well and I know how much you love emojis. After all, emojis could be the future of communication so why not advertising as well? Now Inmoji takes that […]