Jägermeister Launches New AR Experience for Halloween

Jägermeister just launched a new Augmented Reality experience in time for Halloween. “Divine the Darke” will engage AR to deliver tarot card readings on the Snapchat platform. Each card provides a glimpse into your future while translating Jägermeister’s rich and irreverent spirit.

How it works:

• Find a Snapcode embedded on Jägermeister brand materials in bars and retail locations
• Scan the Jägermeister Tarot Card Snapchat code
• The scanned code will prompt a new Snapchat lens to unlock for one hour
• Unlock the lens, which will provide an AR filter based off your destined Tarot Card
• Click on the Tarot Card within to determine your Jägermeister cocktail fate

“Divine the Darke” activates Jägermeister’s unique heritage in a culturally-relevant space, driving engagement and awareness by positioning Jägermeister as an essential ingredient for a memorable night.

Source: Jägermeister

  Alcohol, App, AR, Augmented Reality, Beverage, Campaign, Digital, Divine The Darke, Experience, Halloween, Jägermeister, Marketing, Mobile, Snapchat, Social Media, Tarot Cards