[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]
In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. Meet LEVO, a platform that allows air-travellers to connect with co-passengers and meet them at the airport or in the flight. LEVO enables users to utilise their travel downtime to expand their […]
Saavn announced the launch of programmatic audio advertising in India, the newest addition to Saavn’s extensive suite of advertising technology offerings. This groundbreaking new platform, created in partnership with AdsWizz, automates the real-time buying, targeting, optimization, and reporting of audio ad inventory into a few simple steps. Major brands across India, including Saavn’s current base […]
Tate have launched their new and expanded iOS and Android app that provides visitors with a free and easy-to-navigate guide on all things Tate. Working collaboratively with Tate, web development company Potato, who became part of the AKQA network in 2016, enhanced the iOS app, and built a new Android app – ensuring even more […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats. The eye tracking study was undertaken by Gateway Research and looked to review how readers engaged with the SMH desktop and smartphone offering. […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]
YuMe, a leader in brand video advertising software and audience data, announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode. One of […]
Cheetah Mobile, the leading mobile utility and content app developer, announced an exclusive “Made for Samsung” app release of its News Republic mobile news app specifically designed for Samsung mobile products. Available from January 18 in the Samsung Galaxy Apps store, the “News Republic for Samsung” app introduces several exciting new features: Text-to-speech: Article pages now […]
Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]
