Xaxis acquires e-commerce specialist Triad Retail Media in the US

Xaxis acquires e-commerce specialist Triad Retail Media in the US

WPP announces that its wholly-owned operating company Xaxis, the world’s largest global programmatic media and technology platform, has agreed to acquire, subject to regulatory approval, Triad Retail Media, a leading digital retail media specialist in the US. Triad’s gross revenues were over US$500 million for the year ended December 31, 2015 with net revenues of […]

New App Lingoji Offers Culturally-Based Emojis

New App Lingoji Offers Culturally-Based Emojis

Over 30,000 people petitioned for the addition of a taco emoji to the current collection of emojis. These expressive images have evolved from yellow, googly eyed balls to highly-detailed, racially-diverse faces. But why settle for one visual representation of a culture when you can have a full catalogue of emojis tailored specifically to a country’s […]

Telcos plan to muscle in on adland

Telcos plan to muscle in on adland

If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]

With consumers glued to their smartphones, mobile ad budgets are soaring

With consumers glued to their smartphones, mobile ad budgets are soaring

Reading this on your smartphone? Company advertising departments will be pleasantly unsurprised. Consumers’ obsession with their smartphones meant that firms increased their mobile advertising budgets by 56 per cent year-on-year to £1.7bn in the first half of 2016. This means that 36p in every £1 spent on internet advertising now goes on phones, up from […]

Trends shaping mobile payments worldwide in 2016

Trends shaping mobile payments worldwide in 2016

In 2016, mobile-driven commerce will reach an estimated US$972.25 billion across the 46 markets where Euromonitor International conducts this digital research. Most impressively, mobile payments are expected to reach US$3 trillion by 2021. While that is a lot of transacted money across these small-screen devices, mobile-based payments will equate to only an estimated 11 percent […]

Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates

Location Based Audience Targeting Superior in Driving Foot Traffic, Scientific Research Indicates

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, a leading location-based marketing platform, today announced the results of a quantitative media trial examining how location based audience targeting (LBA) compares versus more traditional methods such as designated market area targeting (DMA) in mobile. The resulting infographic, Harnessing the Power […]

Snap Could Make a Billion in Advertising and IPO Could Shatter Expectations

Snap Could Make a Billion in Advertising and IPO Could Shatter Expectations

Snapchat has been growing at rate faster than any other social media app. Millennials seem to love it, and even famous personalities born in the 1920s have recognized its potential. Indeed, former Israeli president and towering political figure Shimon Peres joined Snapchat in the very last days of his life. Credible rumors suggest that a […]

Mobile advertisers are spending more money on Android

Mobile advertisers are spending more money on Android

Mobile advertisers are spending more money on Android, according to September data on mobile ad spending from a report by mobile marketing firm Fiksu DSP. Apple’s iOS remains the more competitive platform for mobile ads, but advertisers are willing to pay higher mobile ad prices across both platforms now. Fiksu’s new indexes, launched today, measure cost […]

Addictive Mobility and Adobe Audience Manager Power High-Value Audience Activation Across the Mobile App Ecosystem in Canada

Addictive Mobility and Adobe Audience Manager Power High-Value Audience Activation Across the Mobile App Ecosystem in Canada

Addictive Mobility, a leading mobile ad tech solution provider and Adobe Audience Manager, the industry’s leading data management platform (DMP), have successfully completed a platform integration that will allow brands to extend high-value audience segments from cross-device channels to the mobile environment. Adobe Audience Manager, a core solution within Adobe Marketing Cloud, consolidates audience information […]

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