Google, which is set to report Q3 earnings this week, now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers. But in its home market of the US, that revenue flip is still in the (very near) future. The shift in share […]
China is, by a sizable margin, the world’s fastest growing mobile advertising market. The east Asian giant saw mobile ad spend rise 931% in Q2 2016 over 2015, according to data from mobile ad platform Smaato. This compares to an overall rise in mobile ad spending increasing 103% globally. Other notable jumps were seen in […]
Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato’s platform receives over 300 billion ad impressions each month, which are auctioned through a network of over 450 […]
Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]
Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]
Snap Inc, the company behind Snapchat, has urged marketers to raise the bar in mobile advertising, saying too many are still interrupting the experience and not adding to it. Speaking at IAB Engage yesterday (13 October), Snap Inc’s UK general manager Claire Valoti pointed to research released by the IAB this week showing that investment […]
Unilever has teamed up with InMobi and Mindshare to unveil research that shows how mobile adverts targeting consumers that have seen the corresponding TV ad is more likely to result in post awareness metrics. Using the Pond brand, the experiment discovered that TV is still top when it comes to reaching consumers and boosting awareness. […]
The growth of the mobile phone market and rapidly rising penetration is attracting many to the medium and the advertising sector is not holding back. The mobile advertising market is estimated to touch Rs 10,000 crore by 2018. According to experts, advertisers have realised the power of mobiles, which have become an integral part of […]
MediaBrix, a fast-growing startup whose software delivers “moment-based” mobile advertising, is going after one of the most difficult demographics in the ad business – teens. MediaBrix gives advertisers a chance to target people based on what is happening when they are using an app, as well as on the emotions commonly associated with those circumstances. […]
PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven the growth in overall digital ad spend, which has seen a 16.4% rise – the highest first-half […]