Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there’s been such a significant shift to live streaming among industries. The infographic, […]
Advertising is the lifeblood of the internet. Google parent company Alphabet makes more money from digital ads than any company on the planet — it’s expected to make $73.8 billion dollars in net digital ad sales in 2017 after subtracting for traffic acquisition costs, according to internet research firm eMarketer. Google represents 33 percent of the […]
Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. The study, carried out by eye-tracking specialists Lumen, found that simple image-led online ads which mirror the demographic profile of their target audience perform best. Males looked at the ads for 0.4 seconds longer than females (0.9 […]
Mobile phones are expected to be in the hands of 66% of the world’s population by 2022, with mobile device usage slated to reach 5.5bn users by then. That is almost double the total number of users (2.8bn) in 2008, according to a report by Forrester, with up to 3.8bn new users predicted during the next five years, crossing […]
UK internet marketing budgets have been revised up by the greatest extent since Q3 2007, driving overall marketing budgets up. The latest survey for the IPA Bellwether Report found that 32 per cent of those surveyed had increased digital ad spend budgets versus just nine per cent that recorded a fall. That resulted in a net balance […]
Online video viewing will rise 20% in 2017, according to Zenith’s Online Video Forecasts 2017, published on July 17. Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016. This increase will be driven by a 35% increase in viewing on mobile devices (smartphones […]
A new study has found that the global programmatic advertising market is estimated to be valued at nearly $US3 billion by 2017 end and is projected to reach close to $US29.8 billion by the end of 2025. The report, conducted by Persistence Market Research, also found that sales revenue for programmatic advertising is expected to […]
The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday internet tasks. Consumer-centric measurement firm Verto Analytics monitored a panel of US adults who […]
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue on July 7. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in 2016 from €39bn ($52bn) in 2015, driven by a mobile first consumer world and improving marketing technologies. Mobile display continues […]
5G services from network operators are set to make $269bn (£208bn) by 2025, rising from $851m during the year of 5G’s expected network launch in 2019, resulting in a compound annual growth rate of 161 per cent in the first seven years of 5G. According to Hampshire-based analyst Juniper Research, the vast majority of revenues in […]