Teads, the inventor of outstream video and a leading global video advertising marketplace, announced results from a new global survey, “In News We Trust.” Teads polled over 16,000 consumers in eight countries to uncover how people are consuming news and advertising amidst the rise of fake news. Three quarters of respondents said the rise in […]
We know that Twitter is littered with misinformation. But how good are the social media platform’s most active users at detecting these falsehoods, especially during public emergencies? Not good, according to new University at Buffalo research that examined more than 20,000 tweets during Hurricane Sandy and the Boston Marathon bombing. The study, published in the […]
Parent company Snap Inc.‘s first quarter financial results for 2018, released May 1, disappointed investors, sending the company’s share price down to a record low. Snapchat’s slowing growth and lower-than-expected revenue are, in part, likely due to the app’s redesign disappointing another key group: millennials. Since Snapchat began rolling out its controversial redesign late last […]
Ad skipping is a global behaviour on video content, though skippable ads still hold significant value for advertisers, according to research from IPG Mediabrands’ MAGNA and IPG Media Lab. The study of 20,000 consumers around the world found that both the UK and Canada have a skip rate of 52 per cent compared to a […]
The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]
The percentage of online U.S. sales made on mobile phones dipped from 43% in 2016 to 36% last year, according to a study by Forrester Research. During that same time, e-commerce grew by 14%. Cumbersome payment methods that require too many keystrokes at checkout are impeding the adoption of commerce on mobile, where conversion rates […]
The Adidas brand is pictured in 6.5m images shared on Twitter and Instagram each month, more than any other brand, according to Brandwatch. The analytics company’s Image Insights Product uses image recognition to scan for logos shared in social media pictures. In April it found that Adidas by far featured in the most shared images, […]
RhythmOne, a global advertising technology company, today released its fifth annual Influencer Marketing Benchmarks Report. This industry-leading report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 74 campaigns that ran and were completed between January and December 2017 as part of RhythmOne’s data-driven Influencer Marketing solution, RhythmInfluence. […]
YOC AG has announced an increase in revenue of 20% to € 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes. With an increase […]
Overall consumption of media plateaued in the UK, according to eMarketer‘s latest forecast. eMarketer expects UK adults to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media this year. The most notable aspect of this figure is that it represents the first year of flat growth since […]