MasterCard is teaming up with British Airways and TfL as part of its ‘Trip Hack’ hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across multiple forms of transport, whether its the everyday commute or an international holiday. More than 100 coders, designers and developers from around the UK will […]
Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]
Once again proving that OAK is the only cure for hungrythirsty, Parmalat and The Monkeys have created the ‘1-Second Coupon’, a social media promotion that tests punters’ state of decisiveness via Snapchat. With only one second at their fingertips, users have to prove they are not hungrythirsty by taking a screen shot of the coupon. […]
Saatchi & Saatchi and UNMAS (United Nations Mine Action Service) joined forces to commemorate United Nations International Day for Mine Awareness and Assistance in Mine Action on 4 April. After uploading over 1,700 photos, each tagged specifically to more than 100 profiles, UNMAS and Saatchi & Saatchi Denmark have brought back one of the most […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched last week, is a mobile website created by the brand and agency Wieden + Kennedy. Use it on your neighbourhood run, and it will draw a map of […]
Samsung has been a big patron to surfing, as seen in much-lauded promoting its sponsorship with the World Surf League and ASP World Tour, created out of 72andSunny Amsterdam. Now the brand further deepens its involvement with the sport with the debut of the Samsung Galaxy Surfboard, a prototype of a digital board that allows […]
Public Health England (PHE) has launched its first hackathon in Manchester, inviting developers to come up with apps and other digital services to encourage healthy living in children. The initiative follows the success of PHE’s Change4Life campaign in January, centring on an app which measures how much sugar is contained in day-to-day products. Four months […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]