Car-hailing app Uber has begun testing a self-driving vehicle in a move that threatens to further disrupt the taxi industry. Following the likes of Google and Baidu, the company is developing autonomous technology for vehicles that could usher in the end of the traditional taxi cab with a licensed driver behind the wheel. A hybrid-powered […]
IMAX has partnered with Google to develop a ‘cinema-grade’ VR camera that can be used to record 360° video at a comparable quality to IMAX films. The camera will be specifically built to make use of Jump, Google’s platform for creating and viewing 360° stereoscopic video. As it makes its biggest step yet into VR […]
TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]
MasterCard is teaming up with British Airways and TfL as part of its ‘Trip Hack’ hackathon that will aim to create payments-enabled travel apps that help consumers make journeys across multiple forms of transport, whether its the everyday commute or an international holiday. More than 100 coders, designers and developers from around the UK will […]
Google has opened this year’s I/O conference by unveiled the latest additions to its Universal App Campaigns offering, including the extension of the service to Apple developers, plus tools to help them find high value customers. The Universal App Campaigns suite is expanding beyond Android to help developers grow their iOS apps, meaning all app […]
Once again proving that OAK is the only cure for hungrythirsty, Parmalat and The Monkeys have created the ‘1-Second Coupon’, a social media promotion that tests punters’ state of decisiveness via Snapchat. With only one second at their fingertips, users have to prove they are not hungrythirsty by taking a screen shot of the coupon. […]
Saatchi & Saatchi and UNMAS (United Nations Mine Action Service) joined forces to commemorate United Nations International Day for Mine Awareness and Assistance in Mine Action on 4 April. After uploading over 1,700 photos, each tagged specifically to more than 100 profiles, UNMAS and Saatchi & Saatchi Denmark have brought back one of the most […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]
If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched last week, is a mobile website created by the brand and agency Wieden + Kennedy. Use it on your neighbourhood run, and it will draw a map of […]
Samsung has been a big patron to surfing, as seen in much-lauded promoting its sponsorship with the World Surf League and ASP World Tour, created out of 72andSunny Amsterdam. Now the brand further deepens its involvement with the sport with the debut of the Samsung Galaxy Surfboard, a prototype of a digital board that allows […]