Facebook has quietly released an app aimed at competing with TikTok, the 15-second video app that merged with Musical.ly earlier in 2018, as it looks to bring teenagers back into its user base. Word that Facebook was developing the app surfaced last month when TechCrunch reported that Facebook was building a standalone video product for users to record […]
Independent global creative agency Imagination announces Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, […]
TabMo has hired Peter Boler to run its regional sales operation as it continues to expand its UK presence. The move will see the creative mobile demand side platform (DSP) develop and strengthen its relationships with brands and agencies based outside London as it helps them take advantage of ongoing advancements in mobile advertising technology. […]
Poltrona Frau revamps its WeChat account on the occasion of Salone del Mobile.Milano Shanghai. The design brand, active on the most important Chinese digital platform, maximizes the integration between on and offline channels thanks to Digital Retex. Leading high-end furniture manufacturer Poltrona Frau continues its investment strategy in China and becomes increasingly digital. In conjunction […]
Oath has made programmatic audio ads available globally through its Oath Ad Platforms suite of marketing and advertising solutions. Oath Ad Platforms launched in September, combining the assets of BrightRoll, One by AOL, and Yahoo Gemini into a single set of solutions. The addition of programmatic audio ads enables advertisers to reach podcast and streaming […]
Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET. Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable […]
Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%. In the three months to 29 September, Disney earned $14.3bn in revenue, up 12% year-on-year, while profits rose 33% to $2.3bn. Its performance was boosted by the studio division, whose revenues jumped 50% […]
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]
Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]
Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]