Amazon has made a deal with Apple that will see the Cupertino tech company sell its products — including iPhones, iPads, and Apple Watches — directly on Amazon, according to a report from CNET. Amazon has sold Apple products before, but those have been from third-party sellers, which means that the prices are often variable […]
Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%. In the three months to 29 September, Disney earned $14.3bn in revenue, up 12% year-on-year, while profits rose 33% to $2.3bn. Its performance was boosted by the studio division, whose revenues jumped 50% […]
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]
Data-driving marketing solutions firm AdRoll Group has acquired Growlabs, a B2B lead generation startup, with the aim of expanding the firm’s RollWorks business unit, which focuses on enterprise sales and marketing. AdRoll Group launched RollWorks in February 2018 to provide B2B marketers with an account-based marketing (ABM) solution that spanned from account discovery through to engagement and measurement. Adding Growlabs, […]
Google has today rolled out its ‘Smart campaigns’, designed for small-to-medium businesses (SMB) looking to get started with online advertising, across the Asia Pacific. According to the tech giant, the ‘Smart campaigns’ will save SMB’s time when they set up a campaign and drives results like calls, actions on their website and visits to their […]
Bidooh, a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea. The 10,000 screens will be rolled out over a period of three years. 2,000 screens […]
S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart and Mondadori MediaConnect is launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology on industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost the industry […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]
In February 2019, LOUIS XIII will step into the future by integrating NFC technology into its Smart Decanter to provide clients a seamless access to an exclusive world of privileges. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised […]