Award shows are filled with glitz, glamour and celebration. However audiences often find themselves tuning out after their nominated categories have passed, when ideally they’d stay engaged throughout the entire evening.
Tipsy is a free event-based tipping app that lets you pick winners in each award category for the chance to win cash prizes. Users enter their selections at the start of the night, then follow the results throughout via a live leaderboard.
Howatson says: “Even when you don’t win an award, Tipsy means you can. It made the whole night a lot of fun!”
Cade Heyde, managing partner, Special Group added: “We were really stoked that Tipsy was such a hit on debut. It’s a bit of fun and a great companion app, gamifying any live event – award shows, broadcasts and more.”
Tipsy is now available for all future live events and award shows, beyond just the advertising industry.
Source: Creative Brief