Klear launches Klear Connect, a CRM solution for managing all Influencer Marketing campaign activity

Klear launches Klear Connect, a CRM solution for managing all Influencer Marketing campaign activity

Klear, the leading influencer marketing technology company, announced Klear Connect, a complete solution for influencer campaign management. Connect streamlines communication between brands and influencers by automating manual processes throughout the influencer program life cycle with an integrated chat service and the ability to collaborate on content, and track payments and Instagram Stories. The new solution […]

Spotify’s #loveAds site invites marketers to build playlists of their favourite TV ad scores

Spotify’s #loveAds site invites marketers to build playlists of their favourite TV ad scores

Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement top ads in the minds of the public. It is encouraging marketers to build a soundtrack of their favourite ad scores in a marketing push dubbed #loveAds. Boasting 116m free tier, ad-funded users, Spotify […]

Mindshare launches audience-first customer decisioning tool, DX

Mindshare launches audience-first customer decisioning tool, DX

Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]

IX Reach launches innovative software defined network (SDN) platform; One Portal

IX Reach launches innovative software defined network (SDN) platform; One Portal

IX Reach, the global leader in SDN cloud connectivity, remote peering, Ethernet and DWDM services has announced the launch of its newly upgraded and improved SDN platform; One Portal. This innovative platform will change the way people and networks connect, interact and grow. The One Portal launches direct, on-demand SDN Cloud connectivity into the three […]

Signia launches Styletto Connect: an ultra-slim hearing aid with phone connectivity and portable charging

Signia launches Styletto Connect: an ultra-slim hearing aid with phone connectivity and portable charging

Hearing aid technology leader Sivantos unveiled its latest innovation: Styletto Connect from the brand Signia. Built upon Signia’s revolutionary SLIM-RIC form factor and Signia Nx technology platform, Styletto Connect combines exceptional design with high-quality connectivity to the wearer’s smartphone for streaming calls, music and TV via Bluetooth. It also offers fully portable rechargeability. Styletto Connect […]

Google brings shoppable ads to image searches

Google brings shoppable ads to image searches

Google has taken a leaf out of Instagram and Pinterest’s playbooks and begun trialling shoppable ads within image searches. The ad format enables brands and retailers to highlight products available for sale within an ad featured in Google image search results. The search giant is currently testing the format with select retailers on a ‘small […]

Google launches learn-to-read app for children in India

Google launches learn-to-read app for children in India

Google has developed a learning app aimed at helping Indian children in primary education to improve their reading skills. ‘Bolo’ – which means ‘speak’ in Hindi – makes use of Google’s speech recognition and text-to-speak technology to aid the child in their learning. The app features a range of stores in both Hindi and English […]

Ideal Boilers introduces geolocation functionality to smart thermostat

Ideal Boilers introduces geolocation functionality to smart thermostat

Ideal Boilers has announced the latest update to its Touch Connect smart boiler thermostat, enabling it to automatically respond to its user’s location. Controlled remotely by the Ideal Touch app, householders using the new geolocation functionality can set a ‘home boundary’ and an ‘away boundary’ at chosen distances from their address.  When their mobile device […]

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