Reddit introduces “App Install” campaign objective and improves its Conversion Pixel

Reddit introduces “App Install” campaign objective and improves its Conversion Pixel

Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities.  A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new […]

Fintech startup Yoyo is launching a new omnichannel solution

Fintech startup Yoyo is launching a new omnichannel solution

European fintech startup, Yoyo, has announced a new eCommerce solution for its already existing shopping platform, which is geared towards tracking retail transactions and loyalty programs. Currently, Yoyo Wallet gives consumers the ability to organise mobile and in-store payment options, rewards, offers, and itemised receipts all in one place. Yoyo’s new omnichannel features include multichannel one-click […]

Zeotap launches Connect deterministic offline-to-online identity solution

Zeotap launches Connect deterministic offline-to-online identity solution

Mobile data and identity platform Zeotap has launched Connect, an identity solution which deterministically matches brands’ offline CRM data to mobile identifiers, helping brands to bridge the gap between offline and online data.  The company is already working with three of the top 10 global advertisers across several key verticals such as Fast Moving Consumer Goods (FMCG) […]

Reddit to start offering CPC ads as it looks to position itself as viable duopoly alternative

Reddit to start offering CPC ads as it looks to position itself as viable duopoly alternative

As Reddit looks to build out its performance advertising business, the social site has begun offering cost-per-click bid types. Though CPC ads are table stakes, Reddit’s vice-president of brand partnerships, Zubair Jandali, said this is a major step forward as the site aims to round out its ad offerings. “This is a point of inflection that […]

Bloomberg Media launches TRIGR TV – a new innovative ad experience that brings digital ads to linear TV

Bloomberg Media launches TRIGR TV – a new innovative ad experience that brings digital ads to linear TV

Bloomberg Media Group is launching TRIGR TV, an innovative ad solution that brings the flexibility and real-time adaptation of digital advertising to linear broadcast television. Powering TRIGR TV is a new patent-pending technology called Bloomberg Interlink, an overdue breakthrough in television advertising. Bloomberg Interlink serves as a “bridge” that connects a traditional broadcast television system […]

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform

Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with a direct relationship with 1,200+ Latin American, Spain and US Hispanic publishers, announces the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale. The platform allows […]

Rovio Entertainment launches latest Angry Birds game

Rovio Entertainment launches latest Angry Birds game

Rovio Entertainment introduces the global launch of Angry Birds Dream Blast – a fun and casual tap-to-match puzzle game in which players join the young and sleepy (and ok – adorable) Angry Birds flock to blast Dream Bubbles and overcome a number of different bubble popping challenges. Angry Birds Dream Blast introduces an all-new gameplay […]

New app launched in the UK to showcase the power of friendship

New app launched in the UK to showcase the power of friendship

Initially aimed at young people living, studying and working in London, friendrequest is the new app looking to lead the way in facilitating friendship. Addressing the challenge of forming actual friendships in a world of ‘social’ media,  friendrequest’s aim to ‘take social offline’ emphasises the non-replaceable value of real-life rendezvous, actively encouraging users to spend […]

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