Israeli start-up Mixed Place, which develops a technology for creating Mixed Reality, has completed projects with two of Europe’s largest retail chains – the pan-European supermarket chain Billa and the Belgian based global food chain Ahold-Delhaize. These chains used the company’s technology as part of a promotion campaign with the aim of increasing customer loyalty, […]
VIOOH, the global marketplace for digital out of home (DOOH) trading announced that Manchester-based, programmatic advertising specialist, Regital, has become a strategic sales partner. The partnership will allow Regital to integrate VIOOH’s innovative technology into its existing programmatic portfolio to help inform and drive DOOH campaigns for its brands and agencies. DOOH is the second […]
IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England. The new office will provide the full range of Merkle’s people-based marketing capabilities across advanced analytics, customer strategy, and CRM & loyalty, alongside Merkle|Periscopix’s expert end-to-end digital capabilities […]
Niantic, the game developer behind Pokémon Go and the forthcoming Harry Potter: Wizards Unite, has teamed up with Samsung, Deutsche Telekom, and MobiledgeX to develop the ‘world’s first’ edge-enhanced mixed reality multiplayer experience. The ‘Codename: Neon’ experience, which will be unveiled at MWC 2019, makes use of Deutsche Telekom’s edge-enabled network and the Samsung Galaxy S10+ with edge […]
View this post on Instagram COME DOWN TO SHOREDITCH AND HAVE A GO OF THIS SICK THING WE PUT UP. FUCKIN SICK. BIG BAD MURAL AR 28 Redchurch Street London E2 7DP (BIG BAD… OUT NOW) Big up to @graffiti_life and @gatereality A post shared by GIGGS (@officialgiggs) on Feb 23, 2019 at 2:43am PST […]
Syntonic, a leading mobile technologies and services provider, announced three new carrier services: the Syntonic Captive Portal for generating revenue from zero-balance customers; Syntonic Sponsored Web for enabling sponsored, data-free web access; and the Syntonic Mobile Commerce Suite for managing consumer online transactions using stored carrier credit and online wallets. Syntonic’s award-winning software, services, and […]
WPP and Waze announced a new collaboration making it simpler for retail brands to run campaigns on Waze, the global social navigation app owned by Google, which has over 100 million monthly active drivers. The partnership, designed to direct drivers to retail locations through en route messaging, will launch in Canada, France, Italy, the United […]
Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality (AR) experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings […]
O2 kicked off the next chapter of its ‘Breathe It All In’ campaign on February 20 at the Brit Awards with a social media takeover that encouraged consumers to recognise the power that mobile technology lends to the music experience. Inspired by the idea that mobile technology offers ‘digital oxygen’ that can help people feel […]