New Nissin Cup Noodles Vending Machines Use Instagram as Currency in the US

New Nissin Cup Noodles Vending Machines Use Instagram as Currency in the US

FOODBEAST, a digital media house known for breaking food news and creating visceral food experiences just debuted a social media-powered vending machine with legendary instant noodle company Nissin Foods USA. The machines found their homes within Del Amo Fashion Center (near Lids) in Los Angeles County starting March 1, and Las Vegas Premium Outlets South […]

YouTube and Hulu have taken millions of customers from pay-TV providers

YouTube and Hulu have taken millions of customers from pay-TV providers

Hulu and YouTube together have signed about three million subscribers to their live online TV services, according to Bloomberg, a sign the two internet companies may be outmanoeuvring competitors like Sling TV and DirecTV Now. Hulu’s live service is nearing two million subscribers, while YouTube TV has eclipsed a million, said the people, who asked […]

Persado and Emarsys team up to offer AI-powered ad solutions

Persado and Emarsys team up to offer AI-powered ad solutions

AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys. The integration combines Persado’s platform for generating data-driven creative at scale, with Emarsys’ turnkey marketing solutions that support profitable revenue growth through data-driven acquisition. Joint Persado and Emarsys customers will now be able to generate, test and serve their marketing campaigns […]

Corporate watchdog ASIC plans AI trials to spot misleading advertising

Corporate watchdog ASIC plans AI trials to spot misleading advertising

The Australian Securities and Investments Commission (ASIC) has announced plans to use artificial intelligence technology to detect misleading online advertising. The corporate regulation body plans to invest $6m in a trial experiment in a bid to identify ways to automate the detection of misleading internet advertising, according to a report by The Australian Financial Review. ASIC […]

ADARA announces Destination Marketing Cloud to transform tourism marketing

ADARA announces Destination Marketing Cloud to transform tourism marketing

ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behaviour intelligence across the Learn, Act, Measure and Modify process to win […]

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]

KFC Middle East Creates Social Media Drive Thru Ad So Feed-Scrollers Get Fed

KFC Middle East Creates Social Media Drive Thru Ad So Feed-Scrollers Get Fed

KFC Middle East offers an alternative variation of ‘live-feed,’ by launching a drive-thru that sits within social media threads, where users can order food at a cluck of a button. When the weather’s off or you’re feeling particularly lethargic, the thought of venturing outside to answer your KFC cravings can feel like a bit of a […]

NYU Langone Health Launches a New App to Study Picky Eating in Young Children

NYU Langone Health Launches a New App to Study Picky Eating in Young Children

Researchers and clinicians at NYU Langone Health have launched a new app that studies children’s food preferences and emotions to better understand picky eating in young children and provides real-time suggestions for parents. When to Wonder: Picky Eating is the first tool to launch from the Department of Child and Adolescent Psychiatry’s When to Wonder platform, which will […]

Facebook reveals premium video ad program Showcase

Facebook reveals premium video ad program Showcase

Facebook has revealed its new premium video ad program, Facebook Showcase. It will give online video and TV ad buyers exclusive opportunities to advertise on Watch, Facebook’s video-on-demand service. As of now, Showcase is only available for advertisers targeting US audiences, but will eanble those ad buyers to access new tools such as In-Stream Reserve, […]

Bidalgo announced as Apple Search Ads partner

Bidalgo announced as Apple Search Ads partner

Bidalgo recently announced that it has been named as an Apple Search Ads Partner as part of the program recently announced by Apple Search Ads. Bidalgo is among a select group of partners that meet Apple Search Ads’ goal of identifying leading companies that provide its customers with the highest level of support and expertise […]

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