O2 kicked off the next chapter of its ‘Breathe It All In’ campaign on February 20 at the Brit Awards with a social media takeover that encouraged consumers to recognise the power that mobile technology lends to the music experience. Inspired by the idea that mobile technology offers ‘digital oxygen’ that can help people feel […]
Adjust, an industry leader in mobile measurement and fraud prevention, launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. This release enables app publishers to measure revenue generated from users who engage with in-app advertising. User-Level Ad Revenue has been the missing ingredient that enables marketers to measure user lifetime value […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app […]
O2 announced it will begin the rollout of its 5G network this year in the four corners of the UK. Belfast, Cardiff, Edinburgh and London will be the first to benefit from O2’s 5G network. Other areas of the UK will enjoy rollout from 2020 to coincide with the wider availability of 5G handsets. Following […]
Verizon Media has increased the capabilities of its Moments native advertising format to give marketers more options than before, opening up the format to new gaming, shopping, 360-degree and carousel products. The group, formerly known as Oath, is looking to position itself to better benefit from an upswing in native ads in the US with it […]
Teatime, the Reykjavik-based mobile gaming company backed by Index Ventures and Atomico, launched Teatime Live, the world’s first ever face-to-face mobile gaming platform that lets users communicate with fellow players with real time video chat while playing. The launch is part of the company’s efforts to make mobile gameplay a truly social experience and will allow […]
Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in […]
Mobiquity Technologies, a leading provider of next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America. The partnership will create a uniquely customised location and programmatic marketing technology platform for Latin American markets. “Latin America is the first stage of our product expansion strategy,” said Mobiquity Technologies CEO Dean Julia. “We […]
Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities. A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new […]
Hugely popular short-form video app TikTok has begun testing a new video ad product which directs users to the advertiser’s website or profile page. The native video ad product features a video from the advertiser along with a button to enable users to interact further with the business. An example, first seen by TechCrunch, shows a […]