Precise TV, the leading social video advertising platform for hyper-granular contextual targeting and brand safety, launched its healthcare marketing solution, Precise+Health, and announced certification to become fully HIPAA compliant. Healthcare marketers are increasingly discovering the challenges in safely and compliantly targeting relevant audiences across video platforms. Keyword and affinity targeting often is falling short and […]
MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an AR game that builds upon the success of Magnum Pleasure Store […]
Jaguar Land Rover (JLR) has begun offering mobile data services in its latest vehicle models in Spain, Portugal, Belgium, the Netherlands, Luxembourg, and France. In order to offer the services, the car manufacturer has teamed up with Ubigi, Transatel’s mobile data service provider, to provide Ubigi SIM cards to the owners of the latest vehicle […]
Amazon has inked a deal with the NHS that will see it’s AI-powered voice assistant Alexa be used to offer health advice for patients who can’t easily access information online. The move, which follows on from a push into the healthcare space in the US from the business, has sparked concern among privacy campaigners. Starting in July, devices […]
Global communications software provider IMImobile, announced that one of the UK’s largest car manufacturers, Vauxhall Motors, is using Apple Business Chat via its enterprise communications platform to connect with its customers. Apple Business Chat provides a new way for users to communicate directly with businesses using the Messages app on iPhone, iPad, Mac and Apple Watch. […]
Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences. With deep content insights, marketers can now leverage the right […]
Experts in brand measurement and customer analytics from UNiDAYS, a leading Global Student Affinity Network, have utilised their market-leading access to millions of college and university students around the world to create an index that measures Gen Z’s affinity for a range of leading brands. The AFFDEX covers 12 industries and is built on insights […]
Gogoro, a technology leader in Taiwan transforming how innovation is accelerating the shift to sustainable urban mobility, announced GoShare, the first fully integrated mobility sharing platform and solution designed and operated as a single platform that provides a key strategic component to smart city ecosystems. “Cities around the world have proven consumer demand for mobility […]
India’s ride-hailing giant Ola is bringing its business to another overseas market, stepping up its international challenge to Uber. Now, it’s heading to the UK’s capital city, adding to the intense competition Uber already faces in one of the world’s most active ride-hailing cities. Transport for London (TfL) has given Ola the nod to begin operating in […]
Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise […]
