The New York Times is “exploring the possibility” of offering consumers an ad-free digital subscription package, chief executive Mark Thompson has revealed, as the publisher seeks new ways to combat the rise of ad-blocking technology. Speaking at the IAB Ad Blocking & User Experience Summit, Thompson described how the New York Times was using pop-ups […]
Twitter has unveiled a new carousel-style ad format that enables brands to leverage both their own tweets and those from other users, adding a user-generated content aspect to more traditional paid-for promoted tweets. In order to integrate tweets from other users, marketers will need explicit permission from users, confirming that they are happy for their […]
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website. The move means that any one-to-one conversations will now have to be done via the Messenger App on mobile devices. Users can still send direct messages via the standard Facebook website. […]
Instagram is exploring the possibility of rewarding users who create content on the photo sharing service with a portion of the revenues generated from advertising on the Facebook-owned app. “Content is incredibly important on Facebook and Instagram,” said Carolyn Everson, vice president for global marketing solutions at Facebook. “We want to be a major distribution […]
Canon has become the first brand to use the Guardian’s new digital ad formats ‘Frame’ and ‘Focus’ in its latest campaign, as the publisher extends its native ad proposition. The new formats, designed and developed in-house, live natively within the Guardian site, and promise high-quality visual impact, high engagement and contextual sensitivity in a full-package […]
Three, the mobile carrier, will trial a feature during the week of June 13-20 to block ads for subscribers in the United Kingdom. The test will last for 24 hours, during which the carrier will essentially flip a switch for subscribers who opt into the trial, and prevent some ads from being delivered to their […]
No one really knows how many people have actually had a chance to see one of their Instagram posts. They know the potential audience based on how many people follow their Instagram account, but they have no idea how many people are checking their feeds soon after that photo or video is posted or how many […]
Snapchat has signed a multiyear deal to share live moments from Wimbledon, including user footage from the men and women’s finals. The partnership comes as the social giant has revealed its British user number for the first time, claiming that it now has 10 million active daily users in the UK, which makes Britain its […]
Live streaming app Periscope has made moves to clamp down on the real time abuse which sometimes saturates broadcasts on the system. The app claims to have seen great growth in recent months but admitted that it was lacking in ways to combat spam and abuse. As a result, it has rolled out a tool […]
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data. The research, from Global Web Index, suggests that while tablets have enjoyed healthy growth in recent years, recently there has been a marked decline in usage iof these devices. Since 2011, […]