How O2 is using dark social to personalise digital communications

How O2 is using dark social to personalise digital communications

Dark social is an increasingly important source of referral traffic. According to new research from RadiumOne, dark social dominates how people share and interact with online content on smartphones. Its research found that dark social channels account for 77% of shared content via mobile phones, with just 23% coming from public social networks. And when […]

MTV uses Twitter to gauge how well it’s doing on Snapchat

MTV uses Twitter to gauge how well it’s doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]

‘Robot doctor’ app Babylon diagnoses health problems

‘Robot doctor’ app Babylon diagnoses health problems

  A top British entrepreneur thinks he’s solved the problem of our over-stretched NHS – a personal robot doctor you can access with the click of a button. Ali Parsa, founder of the Babylon health app, claims his new device is safer than visiting a doctor or nurse when you’re worried about any undiagnosed symptoms. Babylon is being […]

Out There Media and Its Partners Mindshare, Arcade and XL Win Silver At The 18th FAB Awards for Unilever

Out There Media and Its Partners Mindshare, Arcade and XL Win Silver At The 18th FAB Awards for Unilever

Out There Media in partnership with Mindshare, Arcade and XL Axiata won a Silver Award at The 18th International Food and Beverage Excellence Awards (The FAB Awards) in London on May 26th, 2016 for Wall’s Ice Cream. The “Taste Joy” campaign for Unilever’s Wall’s brand in Indonesia was recognised in the “Mobile Marketing Effectiveness” category […]

France launches terror alert app ahead of Euro 2016

France launches terror alert app ahead of Euro 2016

Euro 2016 kicks off on Friday and is expected to attract somewhere in the region of two million visitors over the course of a month. But with France still reeling from two major terrorist attacks, one in January 2015 and another one ten months later, the country remains on a high terror alert. Given the […]

Copa90 launches Euro 2016 Guide on Facebook Messenger

Copa90 launches Euro 2016 Guide on Facebook Messenger

Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to know during the tournament. The Euro 2016 Guide features content from Copa Collective members, including […]

New York Times ‘Exploring’ Ad-Free Model

New York Times ‘Exploring’ Ad-Free Model

The New York Times is “exploring the possibility” of offering consumers an ad-free digital subscription package, chief executive Mark Thompson has revealed, as the publisher seeks new ways to combat the rise of ad-blocking technology. Speaking at the IAB Ad Blocking & User Experience Summit, Thompson described how the New York Times was using pop-ups […]