For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it’s tasked with working closely with brands, agencies, publishers and trade organizations. The company announced James Collier as its first CRO. His responsibilities […]
Native ads are dominating Facebook Audience Network, with 83 percent of its ads using the format, and more than 50 percent of applications on the network doing so exclusively. Facebook shared those figures in an email to SocialTimes, adding that the percentage of apps using the native ad format on Facebook Audience Network has increased tenfold […]
Giving brands better insights into their customers, Twitter on July 13, announced the broad release of its Audience API. Between the API’s debut last fall and now, the top request from brands has been the ability to better define and describe audiences of interest, along with visibility into the demographic characteristics of these audiences. And Twitter […]
One of the ironies of going to a yoga class is that all the good work of destressing can be undone in the rush to get to work afterwards, or on the commute home. This is what prompted Finnish yoga devotee Mikko Petäjä to start a live online yoga alternative two years ago. “I worked […]
Time-saving apps and online tools aimed at disrupting traditional ways of working and living are saving the average UK consumer 2.2 hours per month, according to new research from cloud computing firm Rackspace. The survey of 2,000+ UK consumers found that over two-thirds had little or no loyalty to traditional brands when given the option […]
Samsung has launched a new video campaign to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe. The campaign aims to capture the different ways the tablet PC can be used by real people. Created by Cheil UK, the campaign is themed around the idea of ‘empowering you,’ championing the younger […]
Marketing firm, Kenshoo, has just become the first marketing technology provider to roll out full support for Google’s Expanded Text Ads (ETAs). When it launched in May, 45+ advertisers among the Internet Retailer Top 1000 began to deploy ETAs through Kenshoo. Since then, the company has served over 3.5m ETAs and 40% of weekly keyword […]
With users’ privacy in mind, Facebook is testing the ability to create one-to-one “secret conversations” in Messenger that will be end-to-end encrypted. Plus, Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. “That means the messages are intended just for you and the other person […]
UK news publisher Metro, a DMG Media brand, has relaunched its app on iOS and Android, as well as launching a new digital edition via web, after teaming with developers Kaldor. The new Metro app offers users two issues every weekday for free, providing readers with news, sport, celebrity, features and more, automatically delivered to […]
It’s no surprise that nonprofits operate on shoestring-sized budgets and are constantly working to recruit a new generation of millennial donors. But Water is Life, a charity focused on providing clean water resources, found an interesting way to hack the popular mobile payment app Venmo, which could open the floodgates to creative and stealthy digital […]