AdVoice, the Nigerian-based mobile advertising provider, is rolling out an audio ad channel for operators in the country. The company provides real-time audience targeting for mobile advertisers, but also audio advertising solutions for mobile carriers. AdVoice’s MNO Ad Network has been built specifically for mobile network operators to get a share of the mobile ad […]
Hillary Clinton supporters are being urged to download an official smartphone app designed to help organise and motivate volunteers in support of her presidential bid by relaying the latest campaign news and events and encouraging competition by awarding points to the most ardent backers. Hillary 2016 is available now on Apple’s app store from which […]
Google is bringing its Accelerated Mobile Pages (AMP) technology to ads, as the web giant looks to boost its mobile revenue. In October 2015, the firm launched its AMP project to help deliver speedier mobile content for select publishers. Now, the company has introduced a version of AMP tailored specifically for advertising content, called A4A (Amp for ads) […]
Creative companies can now present and market 360/VR video on any platform, including iOS. Simian, the innovative video sharing and collaboration solutions for the advertising, film and media and entertainment industries has expanded its 360º Video and Virtual Reality capabilities to include iOS devices, which do not natively support 360º/VR Video. In 2015, Simian introduced […]
The UK’s first ever food-sharing app OLIO launches in Cardiff to help combat food waste in the city. Smartphone users in Cardiff will have access to the app, which has been described as Freecycle for food, providing local people and businesses with a simple way to cut food waste. The free app connects neighbours with […]
Perennially popular dating app Tinder is pushing further beyond the realm of hookups with the launch of a new group socializing feature in a handful of markets. First announced as part of a pilot program in Australia back in April, Tinder Social encourages groups of friends to meet up with other groups of friends and […]
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets. Exclusive content for Star Trek Beyond is being shared on the Atom app for viewers to get an inside […]
Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social. The poll revealed 25% of 18- to 24-year-old respondents were likely to follow a money-saving account. This was followed by travel and political accounts, which proved more popular than pet and […]
Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM. The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system. Customers will be able to ask select questions such as where certain brands and […]
4Info, the mobile advertising technology firm, has just released its brand new Mobile Advertising Benchmarks which provide marketers with guidance on what matters most for mobile adverts. Based on benchmarks across 136 mobile campaigns, the report compares benchmarks across seven categories: baby, beverage, food, general merchandise, health and beauty, over-the-counter and pet as well as […]