The Interactive Advertising Bureau (IAB) just released a new report which highlights the growing usage of ad blocking technology and offers practical advice on how users could be convinced to uninstall their ad blockers. Conducted by C3Research among 1,300 computer and 201 mobile users in the US, the research finds that two-thirds of consumers using […]
In collaboration with global digital production company MediaMonks, Google Zoo presents O Brasil Inteiro Joga / Brazil Plays. The platform has been in development over the course of the past year and provides video, gaming and geographic content to Olympic fans leading up to the Games and on the ground in Rio. In a truly […]
Austrian sweet brand Pez, famous for its iconic dispensers, has partnered with AR firm Zappar to enable consumers to interact with PEZ characters via AR experiences in the new PEZ Play app. When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear […]
Arsenal has become the first Premier League club to launch an app aimed specifically at young supporters as it looks to boost engagement and loyalty and give kids another reason to support the club. The app is part of a growing focus at the club on its so-called ‘Junior Gunners’ – those aged between 0 and […]
The 2016 Summer Olympic Games, taking place August 5 to August 21, are almost upon us. Like most tech companies and just as in past years, Google is adding features that help viewers find content and information related to the events. This year, Google Search, YouTube, Google Maps, and Google Trends are all getting some […]
Facebook is not the only social media platform that’s seeing great results for mobile advertising revenue. Rival Twitter recently announced that a majority of its total advertising revenue came from mobile in the last quarter. Despite Twitter’s overall revenue of $602 million missing analyst expectations for Q2 2016, ad revenue was up 18% at $535 […]
Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]
The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications with their own AI solutions to create a stronger bond with consumers […]
Marriott International’s real-time social marketing initiative M Live is being launched in Europe following its success in its US, Asia Pacific, Caribbean and Latin American regions. The hotel company says the system helps it monitor relevant conversations, trends and brand reputation on social networks, enabling its marketing team to improve engagement with travellers on social […]
Shopify is hiring, and they’re using Snapchat to help them find talent. The Ottawa-based ecommerce platform is asking applicants to a social media to send them a Snap Story. The Snap Story, says Shopify, should be about about why they think they would be the best fit to join the tech company’s team—who they are, […]