Mobiquity Networks, a next generation location marketing and data insight company that operates a nationwide location‐based mobile advertising network of beacons, has partnered with a major weather related app to join its App Publisher Network. This app will add approximately 70 million US downloaded users to Mobiquity’s existing publisher network. The Mobiquity Publisher Network is […]
YOC, a German mobile advertising company, has announced in its annual results of its UK operations that over 50 per cent of its business now comes from programmatic advertising. The figures released on both its branding and performance business against sales of programmatic services show a monthly revenue increase. CEO of YOC Dirk Kraus said: […]
Uber is the latest tech firm to partner with Disney in promoting the new film Rogue One: A Star Wars Story, replacing car images within the app with various Star Wars spaceships including the iconic X-Wing fighter. The promotion will run in hundreds of cities worldwide between 12 and 18 December on an opt-in basis, […]
Gameloft Advertising Solutions announced that it has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers, to offer trusted third party measurement and the ability to transact on viewable impressions delivered through the Gameloft mobile advertising network. Used by the world’s top publishers and advertisers, […]
Mobile ad-tech platform InMobi has signed an exclusive partnership with Tapjoy, a US-based mobile advertising and app monetization platform to monetize Tapjoy’s inventory in India. InMobi said that this deal will enable Indian advertisers to expand their reach across several global mobile gaming apps beyond its 135 million unique devices in India. The terms of […]
As millions of people prepare to give loved ones brand new smartphones this holiday season, Facebook is giving businesses more ways to ply their recipients with apps to populate them. The social network is launching a new mobile ad format that lets companies showcase products in which a particular customer has shown an interest along […]
“Information doesn’t travel at the word of mouth anymore. It travels as the speed of light,” says Andy Russell, founder of Trigger Media and InsideHook. As information travels at the speed of light, digital advertising has to change at the speed of light in order to keep up. What are the two main mediums expected […]
Retail performance mobile marketing expert Fidzup recently announced it raised $3.7 million in a new funding round with venture capitalists Cap Horn, Turenne Capital and existing investors. The Paris-based company brings mobile programmatic advertising to physical stores. “All of the big players in the app-tech industry have built their platforms to optimize and measure how […]
Marketron, the leading provider of business software solutions and services for the media industry, announced a strategic partnership with location intelligence company Cuebiq for use of its real-time foot traffic attribution offering, VisitQ Real-Time, for advertising campaigns Marketron is running for its media partners. “With over 90% of retail transactions occurring offline in the physical […]
The chat war for business customers just got hotter as Facebook announced that it has launched a platform for Facebook Workplace, a product with many of the same features as Facebook but for internal company communication. Businesses will now be able to pull into Facebook Workplace software-as-a-service (SaaS) solutions, customer relationship management (CRM) software, and […]