Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
Adsmovil, Latin America’s leading mobile advertising solution, announced a partnership with Glispa Global Group, mobile ad tech pioneer and owner of Avocarrot by Ampiri, a native supply-side platform (SSP) and programmatic exchange. With this partnership, Adsmovil’s DSP strengthens its offering to advertisers and agencies with a complete 360º solution that will now include native ads, […]
One of Australia’s leading insurers, in collaboration with Ogilvy Melbourne, has launched AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, […]
Facebook has updated its tools and resources to offer support those who may be considering suicide, and their concerned friends and family, in its bid to help against the one death every 40 seconds by suicide worldwide. Suicide is the second leading cause of death in young people – who make up the largest proportion […]
KLM passengers can now ask for directions to the nearest restaurant, clothes store, ATM, taxi rank and more by sending an emoji to the airline on its Messenger chatbot. In a video announcing the update, the airline shows how users can simply send a burger emoji on the KLM Messenger chatbot, along with their location, […]
MasterCard has partnered with Turkish mobile retail firm Getir to integrate Masterpass – MasterCard’s digital wallet and mobile payments platform – into Getir’s bot on Facebook Messenger in Turkey. With this ‘first use’ of Masterpass through a bot on Messenger, customers can chat with Getir’s bot on Messenger ‘in a natural, conversational way’ to choose […]
The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human […]
Mobile utility and content app developer, Cheetah Mobile Inc., launched Cheetah Ads, its newly rebranded mobile advertising business. Cheetah Ads unifies Cheetah Mobile’s strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment. Formerly known as Cheetah Ad Platform, […]
North American digital media and broadcasting company Vice Media is expanding its mobile offering with a series of partnerships across the globe, as it aims ‘to reach hundreds of millions of new mobile subscribers’. Announced at Mobile World Congress, the deals will bring Vice’s programming across lifestyle, culture, news, sports, food, and more, to over […]
iMobMedia announced it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobile operators. The relationship will provide mobile operators and publishers throughout EMEA and Asia with new solutions to drive advertising revenue by combining powerful analytics and first-party data to create targeted audiences. “These new data-driven mobile advertising solutions offer […]