Dentsu Aegis Network UK is utilising mobile gaming as a recruitment tool in an effort to bring in a more diverse range of people from different backgrounds. The game has been created by game-based assessment provider Arctic Shores and has been designed to test candidates’ aptitude, creative thinking and problem solving capabilities through a series […]
Location marketing specialist Posterscope launches Dynamic Scheduling to make the proven benefits of customised creative optimisation accessible to all clients. The agency is the first OOH specialist to offer a programmatic product with proven campaign effectiveness to all clients. Dynamic Scheduling, powered by Liveposter, will create a new industry standard in the delivery and scheduling of […]
Strata, the leader in media buying and selling software, announced today its partnership and integration with AerServ, a mobile ad management technology and supply-side platform. The partnership provides agencies utilizing Strata’s software to access mobile audiences using a wide range of devices. Through a single platform, broadcast campaigns can now extend their reach to a […]
M&C Saatchi Mobile announced that it has entered into a Global Partnership Agreement with Google to strengthen the relationship, ensure its clients continue to have access to best in class mobile first digital solutions and scale advertising across their range of products. The partnership will begin by building upon the extensive work already being conducted […]
To celebrate and activate the launch of their new limited edition bottle range, Jameson Whiskey has launched its first collection incorporating Near Field Communication (NFC) technology. Created in partnership with Dublin based artist, Steve McCarthy and Pearlfisher London, the bottle’s added connectivity offers users the chance to experience the rich history of Jameson. The IoT enabled […]
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family aren’t quite what they seem. Ted Baker’s social channels […]
Quantcast and SpotX have agreed a global deal that will see SpotX premium video inventory powered by Quantcast for modelling and targeting. The deal was announced to the Australia and New Zealand markets on March 16 but will be live across 27 other markets globally. According to the announcement, the deal has been made in […]
Coca-Cola has launched an app to provide small retailers with coke—on demand. The global beverage giant is trying to make the most of the supply chain’s ‘white spaces’ while taking part in the ever-increasing trend of immediacy: matching the demand to the supply in real time with their on-demand deliveries. The white spaces in the […]
AdColony, the largest independent mobile advertising platform in the world, released industry-leading results for its Instant-Play HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC for UFC 207: Nunes vs. Rousey, a premium cable television network, a global consumer tech and entertainment platform and other Fortune 500 brands. […]
Music streaming platform Spotify has integrated with traffic and navigation app Waze, and vice versa, to make it easier to control music and follow routes at the same time. The integration will enable users to navigate to a destination within the Spotify app, or control their playlists from Waze app while following directions. In addition, […]