Smaato launches the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory across the Smaato exchange. What used to be a manual process is now automated, giving the global, real-time mobile monetization platform’s 450+ demand partners increased access, more control and dramatically higher inventory and […]
Simulmedia and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a strategic partnership enabling marketers to activate their first-party or CRM data on national TV in the US. TV advertisers who activate with first-party data can make their media dollars go further and gain valuable insights to improve all their advertising. […]
Alibaba Group Holding, the world’s largest e-commerce services provider, is poised to extend its lead in China’s fast-growing mobile advertising market with forecast revenue of US$14.6 billion this year, as total spending on digital campaigns in the mainland hits a new record high. Digital advertising expenditure in the mainland is predicted to rise 27 per […]
Mobile advertising platform InMobi and Vietnam-based mobile-specialist agency Moblaze have formed an exclusive partnership aiming to rapidly scale both the use and creative quality of mobile advertising in Indochina. Moblaze becomes the exclusive representative for InMobi in all of Moblaze’s markets, including Cambodia, Laos and Myanmar. “But given Vietnam is the largest of all with […]
The NHS, the UK’s largest employer, is turning to Snapchat for a social media campaign aimed at attracting apprentices to the health service during the Government’s 10th National Apprenticeship Week. The Snapchat campaign – which is a first for the Health Education England’s Health Careers service which is running the campaign – is part of […]
Mobile ad mediation and video advertising exchange AerServ has launched an open call auction technology for mobile publishers and app developers to deal with the increasing advertiser demand of header bidding. OpenAuction, available to publishers on the AerServ inventory management and ad serving platform, is said to enable publishers and developers to make simultaneous calls […]
Tesco, the United Kingdom’s leading retailer, has partnered with global digital knowledge management provider Yext, to ensure consistency in the knowledge about its brand across the leading maps, apps, and search engines its customers use. Using the Yext Knowledge Engine, Tesco will be able to update store information across the web in real time — […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
Adsmovil, Latin America’s leading mobile advertising solution, announced a partnership with Glispa Global Group, mobile ad tech pioneer and owner of Avocarrot by Ampiri, a native supply-side platform (SSP) and programmatic exchange. With this partnership, Adsmovil’s DSP strengthens its offering to advertisers and agencies with a complete 360º solution that will now include native ads, […]
One of Australia’s leading insurers, in collaboration with Ogilvy Melbourne, has launched AAMI SmartPlates, an innovative app giving L-platers an alternative to the traditional logbook. AAMI SmartPlates allows young drivers to track their learning progress in real time and pinpoints skills that need practicing. It uses smartphone technology to live-track a learner’s hours, route choice, […]