Facebook is mounting its first direct challenge to YouTube and established TV networks with the launch of its own dedicated video channel designed to bring a degree of professionalism to a segment that has thus far been dominated by home videos, amateur content and short clips of material available elsewhere. As such the social network’s 2 billion monthly users will […]
Taboola, the leading global discovery platform, a strategic partnership with AdRoll, the performance marketing platform. The partnership will enable AdRoll to bid programmatically on Taboola’s native exchange. This will open access to Taboola’s premium publisher marketplace for AdRoll’s network of 35,000 customers worldwide. The collaboration will provide new opportunities for AdRoll’s brands looking to reach audiences […]
Kargo, one of the leader in mobile brand advertising, announces its expansion into New Zealand – the company’s fourth global market and second outpost in the Asia Pacific region. To best accelerate the company’s regional expansion, Kargo has appointed Tim Richards as its first New Zealand-based Sales Manager, who will be based out of the […]
With more than half of clicks on mobile adverts made accidentally, Facebook Audience Network has announced a new initiative to decrease the number of users unintentionally clicking on an ad. The latest policy update means that clicks on an ad, which are reversed by a user within two seconds will not be counted toward measurement […]
Travel media brand Lonely Planet has launched a new app called Trips, which it describes as a ‘self-publishing content platform’, and which aims to compete with Instagram as a way to share images and video from holidays and other travel experiences. The app is focused on creating stories around each journey, using photos and videos […]
Homegrown messaging platform Hike is intensifying its marketing strategy in India. It recently beat Whatsapp to integrating wallet payments to push Digital India initiative. It has now introduced Bae Buddy Bro, a social experience to mark the occasion of Friendship Day and Rakhsa Bandhan. If the users’ sentiments (the options are bae, buddy or bro) […]
Donald Trump hugging a Mexican? A brotherly hug of a Jew and an Arab? Red Riding Hood cuddling with Big Bad Wolf? This are some scenes that are not the most probable sight in our reality. Kool2Play studio, known from playful and unusual productions, such as Clock Simulator, Estiman or Nice Slice, has decided to […]
YouTube is facing off strident competition from Facebook to be the defacto place where people talk about social video – and to do this it is releasing an in-app messaging service. In a blogpost, the company, using Justin Bieber’s record breaking single ‘Despacito’ as a prime example, said it wants users sharing videos directly with friends and […]
Manchester City Football Club has launched a digital fan engagement platform that harnesses the power of data to deliver tailored experiences for users. The Cityzens mobile-first platform, integrated within the Man City website, gives fans new ways to get involved with the club such as deciding on man of the match, share opinions with other […]
Australian-owned taxi app, ihail has appointed M&C Saatchi Mobile to look after its mobile first launch to the local market. Affiliated with over 20,000 taxis, ihail connects Australians with more taxis than any other transport app across the country. Since launching in 2016, ihail has quickly become renowned for its efficient, affordable service through the […]