Following a partnership formed in May, Unlockd and XL Axiata are rolling out the former’s advertising service to users of the latter’s “youth mobile” service, Axis. An app called Swapps allows Android-phone users to see targeted ads, news content and offers while they’re unlocking their phones, in exchange for a mobile credit of IDR2,000 to […]
Facebook is expected to expand its inventory by designing an augmented reality (AR) glasses that could display digital objects in the physical world, according to a patent application filed by Oculus. ‘A waveguide display used as part of the virtual reality (VR) system, AR system, mixed reality (MR) system or some combination therefore’ is how […]
When the latest series of HBO’s Game of Thrones launched globally, NEON marked the release with a New Zealand-wide Snapchat lens, created by Mango Communications and DDB New Zealand, allowing fans to turn themselves into an ice-breathing White Walker. Mango was charged with generating hype ahead of the season premiere and public launch of the lens […]
GroupM, the media investment management group of WPP, has announced the global rollout of viewability standards to support continued investment in digital media. Viewability is a measure of a digital ad’s opportunity to be seen, and since 2014 which GroupM claims to have championed. Key clients are supporting the demand for enhanced viewability and measurement in digital advertising, including Unilever, Campbell […]
Customers usually go on shopping apps to search for what they want to buy, but Alibaba also wants to tell them what they want to buy with the help of artificial intelligence (AI). The strategy seems to been working, as Alibaba has seen a surge in mobile engagement during the first quarter of 2017. The […]
Addictive Mobility, one of Canada’s leading mobile advertising platform, has further strengthened its Executive Management team with the hire of Shannan LaMorre as VP of Operations. Shannan comes to Addictive Mobility with over 15 years of Digital Advertising experience, including over 25 years in senior roles in media, and most recently as Managing Director, Operations […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]
Google is rolling out the ability to make hands-free phone calls to the US and Canada via Google Assistant on Google Home. In a blog post, Google said users in the US simply say, “Hey Google, call…” and calls will be made over users’ Wi-Fi connections. Google Home can call businesses and Google contacts, but it […]
Google has introduced a feature to Maps and Search that helps people find out all they need to know about a location they have searched for. With Google’s ‘Questions & Answers’, people are able to ask questions, get answers, and answer other people’s questions about places on Google Maps. The most informative questions and answers […]
Google is reportedly going to pay Apple billions of dollars to continue as the default search engine on iPhones and iPads. According to a note to investors from Bernstein, it is believed Google will pay Apple in the region of $3bn (£2,3bn) this year – up from $1bn three years ago – and that Google […]