Facebook-owned WhatsApp has launched a pilot that will let businesses communicate with the messaging service’s one billion daily users, with reports suggesting it will launch a dedicated app for small-to-medium businesses (SMB). More than three years have passed since Facebook agreed to purchase the messaging service for $19bn, and it has now given the first […]
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign. JOB TODAY – an app specialising in matching candidates with employers in the retail, hospitality and service industries within a 24-hour period – is calling for […]
Sony’s Seed Acceleration Program (SAP) has launched its first business in Europe: Nimway. Nimway is a solution that solves common office problems such as guiding you to your next meeting, finding available meeting rooms, and locating your colleagues. It also provides invaluable insights to management how the office is actually being used. The Demand Nimway […]
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the launch of its comprehensive, 360 Degree Growth Marketing platform, designed to dramatically increase acquisition and retention of high-value customers for the world’s hottest mobile brands. YouAppi’s platform is the first of its kind in delivering unprecedented insight into the mobile user experience, […]
Apple will now accept WeChat Pay as a payment method for App Store and iTunes purchases as it seeks to boost sales in China. The move comes months after Apple and WeChat owner Tencent fell out over Apple’s stance on in-app purchases. In a statement to Chinese media, Apple said the company is “dedicated to providing multiple […]
Blending virtual reality with real reality, KFC is using VR technology to demonstrate how to make Original Recipe fried chicken in an entirely unique, hands-on and modern way. “The Hard Way – a KFC Virtual Training Escape Room” is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way […]
Truecaller have announced that the company achieved a record 200 million impressions in a single day in India, thus registering a 300 percent growth in its in-app advertising platform in one year. Meanwhile, real estate on Truecaller appreciated to the extent that over 70 percent of existing advertisers decided to continue to invest in Truecaller’s mobile […]
Popular weather app AccuWeather has been sending geolocation data to a third-party firm which uses location data to help publishers and media companies generate more money via accurate mobile audience segments. According to Verify.ly founder Will Strafach, when users accept location requests from the iOS version of the app they are also granting access to their location […]
LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes. The B2B network said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the […]
Walmart is going toe-to-toe with Amazon on voice ordering after partnering with Google to enable the US retailer’s customers to buy goods through Assistant on their Google Home devices. Walmart joins the likes of Costco and Target on Google Express, which enables shoppers to shop at popular stores through its app, website, or by voice […]