Professional photographer, Sharon Latham, has joined forces with Apadmi and England goalkeeper, Joe Hart, to create a travel selfie app. Selfie Guide guides you around the world and helps you take the perfect selfie. The Lancashire photographer said she was inspired by the “abundance” of poorly taken selfies and she wanted to create an app, which […]
Asos is among the first brand to toy with Snapchat’s new Promoted Stories feature, released November 24, which the messaging app has touted as a way for advertisers “tell deeper stories”. The format has opened up Snapchat’s most popular user feature to brands, letting them string together images and videos which disappear within 24 hours […]
Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via Facebook. The feature allows mobile users to beam food items into the real world via their mobile, a move that will help visualise the broad catalogue of items into the household of the consumer […]
Rapid and effective qualitative market research using mobile phones is helping drinks giant Diageo revamp its advertising and better understand the positioning of its brands in African markets. Traditional research methods can be expensive and hard to organise, and may often deliver superficial results, so the Join The Dots agency came up with an alternative […]
Twitter has begun testing a feature which enables users to privately save tweets that interest them to look at later. News of the feature – which is called ‘Bookmarks’ – first surfaced in October, when Twitter product manager Jesar Shah revealed a prototype of the feature. Back then, it was dubbed ‘save for later’. For Hack Week […]
Mobile gaming is increasingly becoming an important option for marketers in Asia Pacific when planning for their campaigns, after studies from eMarketer and AppsFlyer showed extremely robust growth in revenues and growth in audiences. AppsFlyer released its latest gaming app findings in its “The State of Gaming App Marketing” study that analysed 40 countries, 1,300 […]
Mobile-only challenger bank Starling Bank has joined forces with Yoyo Wallet, a mobile payment and loyalty platform, to give customers the chance to benefit from loyalty programmes when they use their Starling payment card. Through the integration, Starling customers will be able to link their bank account to their Yoyo Wallet, so whenever they pay using their payment […]
It’s been rumoured for some time now – but Samsung is finally about to unleash its bendy-screened, folding smartphone in 2018. A support page for the handset, rumoured to be called the Galaxy X, has already been spotted online – and it’s believed it could be unveiled at the CES tech show in January. Samsung […]
Lyft is the latest company to receive a permit to test self-driving cars on public roads in California. It’s an important step in the company’s attempt to catch up with rival Uber in the development of autonomous vehicles for ride-hailing. As of November 16, Lyft appears on a list of companies issued autonomous-testing permits by […]
Preoday, the e-commerce company that provides hospitality companies with leading mobile and online ordering and promotions technology, has signed Wolverhampton Civic Hall and its sister venue, the Wulfrun Hall, as its 29th and 30th theatres in 2017. The double-signing brings the total number of theatres working with Preoday to 30. Theatres using the Preoday platform […]