Bloomberg Media and Twitter launched TicToc by Bloomberg, the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers. It combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the digital power and immediacy of Twitter, one […]
Facebook has announced plans to promote videos more prominently inside its News Feed, using the central feature of its main app to build more interest in the original video content it has created and compete more directly with YouTube. As part of the plans, it will also change the kind of advertisements that run in […]
Tencent Holdings and JD.com will buy a slice of one of China’s largest online retailers for $863m, forging an alliance to take on Alibaba in e-commerce and digital payments. The pair agreed to buy shares in US-listed Vipshop Holdings at a premium of 55% to their previous close. The deal comes with a business co-operation pact that […]
To step up its efforts to rival Google’s unified payments interface (UPI) application Tez, digital payment company Paytm is now pushing for the QR code to become the primary method of acceptance of payments using either UPI or debit cards at zero cost. The Indian government recently subsidised the charges on debit card payments that […]
The monetisation of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger […]
Microsoft’s Bing is undergoing a major change, partnering Reddit and using AI to try and take on Google. New features include the ability to summarise the two opposing sides of contentious questions, and another that measures how many reputable sources are behind a given answer. Speaking at the Everyday AI event, Reddit co-founder Alexis Ohanian […]
Snap Inc. has launched Lens Studio, a real-time tool for brands to design and build 2D and 3D augmented reality Snapchat Lenses. For the first time ever since it launched Lenses in 2015, Snap has vetted, trained, and approved a selection of best in class augmented reality production partners to develop Snapchat Lenses for advertisers. […]
A new game has been released by the BBC. Doctor Who Time Vortex VR gives players the chance to pilot the TARDIS through the depths of the space-time vortex inside a virtual reality version of the show’s title sequence. The game is a VR reboot of the successful Time Vortex 360 mobile game released earlier in […]
MOOHbile technology is the new technological development that arises from the strategic partnership between Clear Channel Peru and TAP TAP. This technology synchronises external advertising strategies hyper-locally in the mobile and allows re-impacting the audience OOH with ad hoc content on their smartphones. Renault was the first brand to take advantage of this technology. And […]
Game developers Jam City have announced that in 2018, they’ll be releasing a story-driven mobile narrative role-playing game, in which players can attend our favourite wizarding school, Hogwarts, as a student. Called Harry Potter: Hogwarts Mystery, it’s the first mobile game in which players can create their own character and experience life as a student. Once […]