The World Surf League (WSL) and the Jeep brand have announced the release of their virtual reality (VR) experience, Jeep Sessions: A Surfing Journey in 360°. Jeep Sessions: A Surfing Journey in 360° follows WSL Championship Tour surfers Jordy Smith and Malia Manuel as each embarks on a Jeep brand adventure to find the best […]
Online video advertising platform SpotX has partnered with Switch Media, a cloud based streaming company, to produce AdEase, a multi-screen digital product offering. The partnership allows broadcasters working with SpotX to take full advantage of Switch Media’s AdEase, improving the user experience and increasing engagement by providing one continuous video stream without any buffering during […]
AdColony, the ad quality video marketplace, today announced the company has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. “Advertisers deserve to know that the campaign reporting they […]
Snapchat has began rolling out the ability to video chat with up to 16 friends at the same time, as well as introducing a way to tag friends in Snaps. To create a group video chat, users have to enter an existing group chat, or create a new group with the people they wish to […]
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network. Marketers will be able to use LinkedIn’s suite of B2B targeting capabilities available for video for Sponsored Content, to target audiences by traits including job title, seniority, company name, industry, […]
Pixalate released its annual Global Seller Trust Index for 2017 to determine the industry’s top trusted programmatic sellers. RhythmOne ranked first in the Global Seller Trust Index (GSTI) for both the US and International markets. In the US, RhythmOne received the top ranking for a record seven consecutive months (April – October), and internationally ranked […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign. The unique feature has been built to meet the needs of TabMo’s retail brand clients […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
Chinese e-commerce giant Alibaba Group Holding Ltd announced it would buy the remaining shares of Ele.me, a major platform in China’s food delivery market, as it competes with Tencent Holdings Ltd services for offline consumers. Alibaba and affiliate Ant Small & Micro Financial Services Group Co Ltd currently own approximately 43 percent of Ele.me, and the […]