With research revealing Brits are spending more time online than ever before, it may be surprising to learn that sales of so-called ‘dumb phones’ have noted an uptick in sales for the first time in years. Known within the industry as ‘feature phones’, these handsets simply make and receive calls are being marketed as a means to […]
Mobvious, the company specialised in providing digital advertising solutions to the US Hispanic market, and recently acquired by Prisa Brand Solutions, has been placed at the third spot on the Hispanic Fact Pack 2018 ranking as one of the networks with the highest reach within the Hispanic market in the United States. According to Ad […]
The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]
Southeast Asian transport turned ‘super app’ Grab is adding healthcare to its growing list of services, via a partnership with Chinese company Ping An Good Doctor. According to the announcement, the service will eventually be available across Southeast Asia and will use both the businesses expertise to create services, such as artificial-intelligence (AI) assisted online […]
Google One, first announced at Google I/O 2018, is Google’s new all-in-one subscription package for Drive storage, online support for services, and other handy perks. After a few months in an invite-only beta, it’s now open to all in the US. Google One’s subscription prices aren’t a far cry from the previous Google Drive storage […]
Eyeo, the company behind Adblock Plus, has unveiled a selective list of ad formats it will allow mobile users of its ad blocker to receive. The Acceptable Ads Committee, established by the company last summer, has been been working since then to establish the restrictive list of formats that it considers sufficiently in-obtrusive to allow. […]
Next year. Next year. Next year! Mobile advertising has always been about next year. Well, next year is here in mobile advertising. In fact, there is nothing hotter in all of media than Mobile OTT Advertising. For those of you who are new to media and OTT, OTT stands for “Over the top” and consists […]
With advertisers spending increasing amounts of money in Amazon’s growing advertising business, the firm is looking for ways to expand its range of ad products, and the latest innovation is video advertising within its mobile search results. The mobile video ads are currently in a limited beta test, and while the product has only just been […]
Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]
Financial accountability software pioneer, Validu recently unveiled their unique real-time event monitoring and auditing application. Validu is the first electronic platform available that can monitor every customer engagement, every day, anytime and anywhere in the world. And all in real time. Validu is a mobile event monitoring tool for customer engagements that replaces a traditional […]