GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]
While mobile applications’ immense growth in traffic and purchase volume has eclipsed that of desktops in the eCommerce space in the Asia Pacific, the latter remains relevant in the region, especially for larger transactions. A large part of desktops’ relevancy can be traced to innovations like browser extensions because it adds convenience to users’ shopping journey. Consumers […]
Pinterest has introduced a new ad format for businesses to promote their goods and services through. Now, advertisers will be able to take advantage of carousel ads. With Pinterest’s ‘Promoted Carousel’ ads, businesses can use up to five images within one ad on Pinterest, enabling them to show off more of what they have […]
Cyber Communications Inc., announced cybersecurity company CHEQ as their official partner, offering advertisers and publishers its AI-driven autonomous brand safety solution. Through the partnership with CHEQ, CCI will enable its clients to preemptively tackle brand-safety, ad-fraud and viewability in real-time. CHEQ’s autonomous solution takes brand safety to the next level by enabling advertisers to proactively prevent negative […]
Waste Management specialists, Powerday, has become one of the first to incorporate voice search on its website thanks to the cutting-edge work of digital marketing agency Adtrak. London-based operation worked closely with Adtrak – one of the largest digital agencies in the UK and an expert in providing digital marketing solutions– to modernise and enhance […]
The traditional function of a brand has been that it is a shorthand to the functional benefits of a product – Colgate stands for happy smiles. Tiffany & Co. represents romance. But on a more practical level, a brand acts as a signifier of quality; if you see the distinctive red you know you have […]
Following the recent announcement of Coldplay’s new career-spanning documentary film, ‘A Head Full Of Dreams’, design & brand consultants Rabbit Hole are unveiling a re-launch of the globally-renowned band’s interactive digital timeline, which charts Coldplay’s rise to fame, from humble beginnings in London in 1998, to their current status as one of the world’s biggest […]
Royole, a little-known US handset maker, has unveiled the world’s “first commercial foldable smartphone” at an event in Beijing. The FlexPai features a fully flexible 7.8-inch fully flexible display that can be arranged as two split screens, plus a third ‘edge screen’ or one larger one. It can be used folded or unfolded, which the […]
Criteo, the advertising platform for the open Internet, announced it has acquired Manage. Criteo is adding Manage and its mobile app install solution to complement its existing app business and further strengthen its end-to-end advertising solution, addressing the entire consumer journey from awareness and consideration to conversion. Manage is a Silicon Valley company with an […]
Teads, the global media platform, has partnered with Realeyes to analyse 166 six-second creatives to understand how to make six-second video content resonate with consumers. The global research initiative tested ad creatives from 75 brands, using facial coding software to measure users’ emotional reactions, awarding each ad an EmotionAll score out of ten. It showed […]