Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
Sony Mobile UK and Mediacom partnered with AdColony, the ad quality video marketplace, to launch the UK’s first Aurora Interactive HD Mobile Video unit for the launch of the Xperia XZ2. Immersive storytelling was brought to life through unique in-video engagement, resulting in strong growth in brand awareness and purchase intent. Sony Mobile UK wanted […]
Mobile video interactive shoppable ads are effective at capturing user attention and driving brand lift, according to “The Interactive Ad Effect: CTAs in Mobile Video Shoppable Ads,” a study from the Interactive Advertising Bureau (IAB) and its Digital Video Center of Excellence. Across multiple methodologies, the research shows that interactive ads with a call-to-action (CTA) get […]
A new generation of Crunchfish’s gesture interaction software is launched. This high-precision one-gesture software solution is specially designed for interaction with any standard Augmented Reality (AR) smart glasses enabling a new intuitive interaction method. It makes it possible for the user to control all functions in the glasses with only one gesture, similar to […]
Velocity Frequent Flyer (VFF), the award-winning loyalty program of Virgin Australia, launched The #Earnbassadors. The latest marketing initiative from Velocity and CHE Proximity aims to reward Frequent Flyer members in Points, for educating other members about the Velocity program. Dean Chadwick, Chief Marketing Officer at Velocity Frequent Flyer explains: “Our most engaged members will do […]
China leads the Asia-Pacific (APAC) region for mobile payment adoption, where 96% of Chinese consumers have used a mobile payment app in the past six months. Research from Kantar found 85% of Chinese select mobile payment as the most preferred mobile payment method. China is well ahead of India at 38% and Hong Kong at […]
Investment in over-the-top (OTT), the delivery of premium video content over the internet, is continuing to rise rapidly around the globe with spend set to reach $129.3bn within the next five years. According to Warc’s latest report, $46.6bn – or 36 per cent – of OTT investment will be spent by advertisers on ad-funded video-on-demand […]
KFC has launched its first ever Facebook game – Dirty Lou’s Sauce Mania – and the aim is to get as dirty as possible. With KFC’s Dirty Louisiana available in restaurants until 18 November, this highly addictive, sauce-tastic new arcade game features the burger’s three epic sauces Black Pepper Mayo, Supercharger sauce and BBQ. In […]
New Balance unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz […]
ADYOULIKE, a global leader in native advertising, has launched a Black Friday campaign targeting digital advertisers. The message behind the campaign is simple: Native Advertising works. And it will work for you this Black Friday. Mobile made up 64% of all shopping visits in the US in 2017 and mobile saw a 41% increase in […]