[KGVID]https://lovelymobile.news/wp-content/uploads/2016/12/FORD_SCREENENG.mp4[/KGVID] To promote the Ford Edge’s innovative BLind spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the […]
Sainsbury’s has extended its festive campaign, with the supermarket claiming to have launched the first ever UK karaoke Snapchat Lens. The grocer unveiled the interactive element of its ‘The Greatest Gift’ animation, which landed last month and tells the story of a hard-working Dad, Dave, voiced by James Corden. The song featured in the ad […]
Deliveroo, the on-demand delivery service, is letting Londoners celebrate the holiday season in style with Veuve Clicquot. From December 2, champagne-lovers across the capital will be able to order bottles of bubbly to their office or home in just 20 minutes. From office workers looking to kick-start the Christmas party to friends toasting the year […]
Construction industry analysts Barbour ABI and hospitality news provider The Caterer have joined forces to launch a pioneering iPhone app named ‘Openings’, a lead generation tool designed to allow users to search an extensive database of forthcoming hospitality projects. Barbour ABI are a chosen data partner of the Cabinet Office, the Office for National Statistics […]
Chinese mobile phone manufacturers, TECNO Mobile, together with one of the biggest sporting clubs in the English Premier League, Manchester City, announced the launch of their new global multi-year partnership, which took place at the Manchester City Football Academy. TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across […]
Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly growing mobile marketing agency. This investment forms part of Finstar’s strategy to use mobile technology to grow its fintech businesses. As part of the venture investment, Finstar will utilise Rocket10’s […]
Baidu, the leading Chinese language Internet search provider, has announced that its new mobile ad platform DU Ad Platform (DAP) leverages machine learning AI technology to enhance ad performance prediction and increase advertising revenues. The announcement was made during the Open Mobile Summit event in San Francisco, California. DAP’s “Peak Selection Algorithm,” which determines ad […]
Fake ad traffic generated by bots is burning through advertisers’ budgets and eroding trust in digital advertising. Initially simple scripts that click on display ads from server farms and compromised PCs, bots have evolved to become sophisticated viruses that are infecting mobile devices and are working their way into mobile apps. Working silently in the […]
The BBC became the latest publisher to introduce vertical video to its news apps, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own […]
Facebook has launched a HTML5 cross-platform gaming experience on Messenger and the news feed, for both mobile and web. The experience allows Facebook users to discover, share and play games without having to install new apps. Games include classic titles such as Pac-Man, Space Invaders, Galaga and Track & Field 100M. “We are excited to […]